Mason Lerner

  • Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

    Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve, a startup that wants to combine reservations and payment into a seamless end-to-end dining experience. The round includes a laundry list of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.

    Mason Lerner/ Street Fight- 19 readers -
  • Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

    In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which keywords produced the calls.

    Mason Lerner/ Street Fight- 27 readers -
  • Report: Digital Now Represents 40% of Local Advertising Market

    After years of shifting revenues, it’s no surprise that digital continued to gain ground last year. What’s surprising, says Gordon Borrell, chief executive of Borrell Associates, is that the rate at which spending is shifting is actually accelerating. A new report released by the research firm suggests that digital advertising will continue to be responsible for nearly all g ...

    Mason Lerner/ Street Fight- 20 readers -
  • For AmEx’s Small Business Saturday, A Rising Tide Lifts All Boats

    Between 2007 to 2010, the rate of small business growth in the U.S. dropped by more than 12% annually. The recession hit new small businesses particularly hard, with the establishment startup rate below 3% at its peak — lows that hadn’t been seen since the early 90’s. Fast forward five years, and the small business sector is showing signs of a comeback.

    Mason Lerner/ Street Fight- 12 readers -
  • Study: 6 of 10 Shoppers Engage With Beacon Messaging

    There is more evidence that beacon marketing is rapidly taking over the local marketing industry. This morning, Swirl released the results from its beacon marketing campaign running in retail stores across North America. The numbers Swirl released should be enough to turn any hyperlocal marketer’s head.

    Mason Lerner/ Street Fightin EMail- 23 readers -
  • Target Flips the Switch on New In-Store Navigation Features

    Target continues to be a leader in adapting hyperlocal technologies to a big box business model. And just in time for the holidays. Yesterday, the Minnesota-based chain announced several new in-store navigation features are now live in the Target App. Thanks to Seattle-based Point Inside’s StoreMode technology, Target shoppers can now use the store’s app to more easily build ...

    Mason Lerner/ Street Fight- 14 readers -
  • The 5 Biggest Comic Book Content Marketing Fails of All Time

    If there weren’t any content marketers at New York Comic Con last weekend, there probably should have been. For cross-platform content marketing campaigns, there are few mediums as inherently perfect as comic books. Their characters and stories speak to multiple generations of fans, and they are versatile enough to sell just about anything… if the campaign is handled right.

    Mason Lerner/ The Content Strategistin Content- 17 readers -
  • Placed Brings Location Analytics to Programmatic

    Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base. The move marks an important step for Placed as it looks to bring its measurement service to a wider market.

    Mason Lerner/ Street Fight- 14 readers -
  • Following Acquisition, Shopkick Posts Some Big Numbers

    It’s been a busy few weeks for Shopkick. Last month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months.

    Mason Lerner/ Street Fightin Mobile- 18 readers -
  • Former Apple Maps Head Launches Curbside, An App for In-Store Pickup

    Shopping is about to get a little more convenient in the Bay Area, but the question is whether or not it will spawn a nationwide trend. Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase ...

    Mason Lerner/ Street Fightin SEO- 14 readers -
  • After Spinoff, ReachLocal Founders Relaunch ClubLocal as Serviz

    Late last year, ReachLocal founders Michael Kline and Zorik Gordon parted ways with the company and spun off a still-nascent local commerce project, ClubLocal, that both helped develop. Today, the long-time executives have relaunched the project as Serviz, an application that builds on many of the service’s core functionality. ReachLocal still holds a stake in the startup.

    Mason Lerner/ Street Fight- 21 readers -
  • SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

    A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs, found that small businesses now spend more than a quarter of their budgets on digital media with robust growth in the social ...

    Mason Lerner/ Street Fightin Mobile- 16 readers -
  • Yellow Pages Publisher Acquires LocalVox

    LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast.

    Mason Lerner/ Street Fightin Social- 14 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll-out that will include over 4,000 beacons in Macy’s ...

    Mason Lerner/ Street Fight- 13 readers -