mat bennett

  • 15 Smarter ways to use Google Alerts

    Estimated reading time: 6 minutes, 17 seconds Google Alerts is a great tool and one that most marketers and website owners will already be familiar with. Alerts are simple to use, but are more powerful and flexible than many people realise. With a little imagination Google Alerts can be used in a surprising number of ways that go beyond just monitoring mentions of your brand.

    State of Digitalin Content Google- 16 readers -
  • Brace yourself for a new flood of cookie alerts

    Estimated reading time: 3 minutes, 56 seconds When the European “Cookie law” first reared its head in 2009 the web suddenly became littered with attention grabbing notices about cookie use. Whether we were concerned about cookie use or not user experience became punctuated with pop-up messages humbly informing us about these small data files being stored on our hard drives.

    State of Digital- 20 readers -
  • Disaster avoidance for small website owners

    One of the things I love most about the worldwide web is the opportunity that it affords independent publishers. Anyone with some basic skills, a little patience and some passion can create a website and start earning a few dollars a month from it. As that revenue grows many get the chance to quit the day job and work for themselves doing something that they love.

    State of Digital- 14 readers -
  • Do AdSense really ban publishers for using Facebook ads?

    With their massive ad inventory and low rates, Facebook is a key source of cheap, targeted traffic for many website owners. Yet, despite the obvious potential of Facebook as a paid traffic source, many websites that use Google AdSense steer well clear out of fear of getting banned by AdSense. Like many AdSense publisher fears, this one largely stems from forum posts by “inn ...

    State of Digitalin Social Display- 22 readers -