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4 February 2016 BY Mat Bennett Estimated reading time: 6 minutes, 10 seconds Facebook’s in-app browser might not be something you’ve ever given much thought to. It’s easy to ignore: its users tend not to think of it as a browser, it hides in your analytics and once disabled is easily forgotten about.
Estimated reading time: 5 minutes, 14 seconds Speed matters on the web. This is particularly true on the mobile web, where bandwidth and attention spans can both be in seriously limited supply. Slow pages can send users running to our competitors and anything that can speed up our pages has to be a good thing… doesn’t it? Google announced AMP, or Accelerated Mobile Pages, ...
Estimated reading time: 6 minutes, 17 seconds Google Alerts is a great tool and one that most marketers and website owners will already be familiar with. Alerts are simple to use, but are more powerful and flexible than many people realise. With a little imagination Google Alerts can be used in a surprising number of ways that go beyond just monitoring mentions of your brand.
Estimated reading time: 3 minutes, 56 seconds When the European “Cookie law” first reared its head in 2009 the web suddenly became littered with attention grabbing notices about cookie use. Whether we were concerned about cookie use or not user experience became punctuated with pop-up messages humbly informing us about these small data files being stored on our hard drives.
One of the things I love most about the worldwide web is the opportunity that it affords independent publishers. Anyone with some basic skills, a little patience and some passion can create a website and start earning a few dollars a month from it. As that revenue grows many get the chance to quit the day job and work for themselves doing something that they love.
With their massive ad inventory and low rates, Facebook is a key source of cheap, targeted traffic for many website owners. Yet, despite the obvious potential of Facebook as a paid traffic source, many websites that use Google AdSense steer well clear out of fear of getting banned by AdSense. Like many AdSense publisher fears, this one largely stems from forum posts by “inn ...
In the face of falling CPMs and the rising use of ad-blockers, anyone running websites that rely on display advertising might well be feeling under attack of late. A report published in the Financial Times last month suggests that content producers might be about to face a whole new offensive on their revenues in the form of ISP level ad-blocking.