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Branding is more than just your company image or logo. It speaks of your philosophy, who you are, and a catchy slogan which gives people something to identify with you. It’s these elements that can often set you apart from so many other businesses competing for customers through effective branding.
Entrepreneurs know the value of social media to market their businesses. In fact, more than two-thirds of people will begin online when they are searching for a product or service. They will use search engines or read reviews or do both. A number of them will talk about a product or service on Facebook or Instagram. They will watch videos about a product or service.