- Our Blog
Speak to anyone in our industry and, at some point, chances are that they’ve been held back by The Fear. Not real fear. Not in the way that a firefighter running into a burning building for the first time would feel, or a fisherman in a storm, or an ice road trucker, or this guy. But it’s still fear. Fear of your latest blog post making you sound ridiculous.
Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: 1 – Underestimate the influence content has (Gluttony) It’s easy to devour what feel like the big facts and shun mark ...