matt clough

  • From in-house to agency: how to adapt

    As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an agency environment. Setting aside the questions of culture and salary, one of the biggest reasons many people resist the switch from in-house to agency is the fear of a shock to the working patterns they’ve developed.

    Marketing Land- 6 readers -
  • Are Ad Blockers Killing The Digital Economy? Views From Web Summit

    “Change has never happened this fast before, and it will never be this slow again” wrote marketer Graeme Wood for the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate surrounding ad blockers. The internet has given advertisers an unprecedented number of options for how and where they’re able to deliver ...

    Marketing Landin Display- 9 readers -
  • Creating The Ideal Creative Atmosphere: Lessons From Web Summit

    Digital marketing is currently the staging ground for a battle between a seemingly immovable object and an unstoppable force. The rise of big data in recent times has brought about a revolution in how marketers must work. While data’s empirical evidence has allowed for more accurate measurements of return on investment than ever before, its cold, unflinching point of view ha ...

    Marketing Land- 3 readers -