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As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an in-house marketer or within an agency environment. Setting aside the questions of culture and salary, one of the biggest reasons many people resist the switch from in-house to agency is the fear of a shock to the working patterns they’ve developed.
For decades, marketers have had it drummed into them that triggering an emotional response from the audience is a vital component of any successful marketing campaign. This is still true and nowhere more so than with content marketing. However, the art of marketing has evolved so much that this truism needs to be reassessed.
The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with. With so ma ...