matt diederichs

  • Can You Maintain 150+ Customer Relationships? Overcoming Dunbar’s Number

    Every ‘expert’ will tell you that social media is all about relationships. It’s a way to be personal, a way for brands to nurture 1:1 connections with consumers and establish a kind of relationship that has never before been possible. As a social media marketer you can engage directly with your buyers, and become the steward of the customer experience. It’s an amazing time to work online.

    Hootsuite- 16 readers -
  • How to Run a Twitter Chat: The Complete Guide

    You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #CMGRHangout, and on and on. These tags refer to Twitter chats, one of the best examples of community building on Twitter. Using a shared hashtag, users meet at a set time to discuss issues of community relevance. These chats generate tons of conversation, and build deep connections between the people partaking ...

    Hootsuitein Social How To's- 34 readers -
  • How to Use Twitter Influencer Marketing to Grow Your Small Business

    This post was originally published on the Twitter Small Business Blog. Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are all anyone’s talking about in 2016—and with good reason. A recent study found that influencer marketing pays an average of $11.20 in earned media value for every $1.00 of paid media spent.

    Hootsuite- 18 readers -
  • How We Pitched Snapchat to Our Boss

    If you’re a social media professional, chances are you’ve been thinking about Snapchat for a while. The platform is 🔥. Celebrities and influencers are all over it. All the cool brands are building channels. But does it make sense for your business? We have a lot of fun at Hootsuite, but at our core we’re B2B marketers, laser-focused on helping businesses succeed with social me ...

    Hootsuitein How To's- 17 readers -
  • The Influencer is Dead, Long Live Influence

    This post was originally published on LinkedIn. Let’s face it: social media’s new car smell is gone. Facebook is almost old enough to have Facebook. Twitter is a fifth-grader. Content is saturating us to the point where nobody clicks anything anymore. Really, we’re at that point where lazy marketers ruin things. How’d we get here? Well, we’re all signed up. Everyone and their dog has Instagram.

    Hootsuite- 7 readers -
  • Three Questions to Guide Your Influencer Marketing Strategy

    It’s tough out there for a marketer. Digital content is at record volume, and hyper-informed consumers are better than ever at tuning your messages out. In this noisy world, smart marketers are recognizing the value of partnering with influencers to separate themselves from the pack and add much-needed punch to their messages.

    Hootsuite- 21 readers -
  • How to Rock a Twitter Chat with Hootsuite

    Last month, Hootsuite launched #HootChat—a community sourced Twitter chat led by our friends, for our friends. Every Thursday at 12PT/3ET, Twitter peeps come together online to share knowledge about subjects that matter to social media practitioners (the real heroes!) worldwide. The conversation moves fast! #HootChat generates more than two thousand mentions during that hour p ...

    Hootsuitein Social How To's- 16 readers -
  • Why Slack is Exploding (as a Community-Building Platform)

    You’ve probably heard at least a little about the email-killing collaboration startup Slack. If you haven’t yet, you will. The company recently passed 1.1 million daily active users, and a whopping $25 million in annual recurring revenue. Billed as a messaging app for teams to communicate and collaborate, Slack has quickly become (maybe) the fastest growing software startup of all time.

    Hootsuitein Social- 20 readers -
  • How Lululemon Builds Community with (Stretchy) Shorts

    They came in the mail last week. I unzipped the packaging sleeve and felt the familiar luxury of luon against my fingers. But the look was… a bit different from my usual earth tones. Bold. Loud. Unique. My Seawheeze shorts had arrived. Training package has arrived! Guess I better get training… #seawheeze #seawheeze2015 #lululemon #lululemonmen #kelownaphotographer #okana ...

    Hootsuitein How To's- 7 readers -