Matt Lawson

  • Three foolproof steps to excellent AdWords ads

    Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction.

    Matt Lawson/ Marketing Landin Paid Search SEO Google- 14 readers -
  • Three foolproof steps to excellent AdWords ads

    Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction.

    Matt Lawson/ Search Engine Landin Paid Search SEO- 16 readers -
  • Sharing is caring: Click share and post-holiday shopping success

    Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit. Incorporate click share into your daily optimizations Click share can be an incredibly useful met ...

    Matt Lawson/ Search Engine Landin SEO Google- 15 readers -
  • Mind the store: Using AdWords to drive offline sales

    Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, and while a lot of progress has been made in regard to measuring online-to-offline ...

    Matt Lawson/ Search Engine Landin Paid Search SEO Google- 20 readers -
  • Google’s Take On The Recent Changes To The Results Page

    As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same time, it’s now possible for four ads to show above the organic results, albeit on a very small percentage of highly commercially relevant queries. Combined with the ads that appear below the results (which are unaffected by this change), a m ...

    Matt Lawson/ Search Engine Landin SEO Google- 27 readers -