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As Google Doubles Down on Mobile, How Can SMBs Keep Pace? May 24, 2016 by Matt Matergia Leave a Comment Filed Under: Commentary Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether.
Local businesses can and should win in the new world of commerce. It’s been well documented that mobile shopping and e-commerce have been growing at a torrid pace and there has been a lot of money invested into the space. However, while all signs point to an impending tipping point for online commerce, the reality is that e-commerce sales still make up below 10% of total retail sales.
The longstanding debate around the best strategy for capturing the SMB market and scaling operations while remaining profitable continues to simmer. On one side, you have turnkey solutions providers (agencies, publishers, and the like). On the other, you have do-it-yourself (DIY) tech platforms, with a smattering of do-it-with-me (DIWM) models covering the middle, each with th ...
A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy. It’s becoming increasingly imperative that local businesses influence and capture consumers during these moments.
According to StatTracker, U.S. mobile internet usage has increased by 73% in the last year. As this trend continues, it’s clear that the mobile web is becoming a more and more important avenue for marketers of all kinds. In the multi-screen world we now live in, it’s critical for businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also look ...
Last week, Newtech released a study that painted a fairly grim outlook for Apple Pay among small business owners. The study found that four out of five small business could not accept contactless payments and only 7% planned on updating their payment terminals with the necessary technology in the next year. Small businesses are making a mistake.