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As Google Doubles Down on Mobile, How Can SMBs Keep Pace? May 24, 2016 by Matt Matergia Leave a Comment Filed Under: Commentary Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether.
Local businesses can and should win in the new world of commerce. It’s been well documented that mobile shopping and e-commerce have been growing at a torrid pace and there has been a lot of money invested into the space. However, while all signs point to an impending tipping point for online commerce, the reality is that e-commerce sales still make up below 10% of total retail sales.