Matt Mcgee

  • Google Home to star in new Super Bowl LI commercial

    A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad.

    Matt Mcgee/ Marketing Landin Google- 20 readers -
  • Amazon launches an Alexa hub to help marketers create voice skills

    Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with creating “skills” (Amazon’s word for apps) for the Echo device family. The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others.

    Matt Mcgee/ Marketing Land- 18 readers -
  • Walmart targets Amazon Prime with free, two-day shipping

    Compete head-to-head with Amazon in the e-commerce arena? It might be crazy, but that’s not stopping Walmart. Today, Walmart announced its latest attempt at evening the playing field, and it looks like it came straight out of Amazon’s playbook: free, two-day shipping on more than two million products.

    Matt Mcgee/ Marketing Land- 23 readers -
  • Sales, awareness of Amazon Echo skyrocket in Q4, analysts say

    Amazon has sold about 8.2 million devices from its Echo family since their launch in 2014, and awareness among all Amazon customers continues to grow. That’s according to Consumer Intelligence Research Partners (CIRP), who issued their Q4 2016 analysis covering sales and adoption of the popular home speaker. The 8.

    Matt Mcgee/ Marketing Land- 15 readers -
  • Holiday e-commerce sales crushed expectations, NRF says

    New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have reported.

    Matt Mcgee/ Marketing Land- 17 readers -
  • Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

    Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when ...

    Matt Mcgee/ Marketing Land- 18 readers -