- Our Blog
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have reported.
Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when ...
It’s no secret that visual imagery is a must in 2017 when it comes to digital marketing. And many marketers, both big and small, are using cinemagraphs to catch the attention of prospects and customers on the web, on social networks and elsewhere. Cinemagraphs made a splash a few years ago and they’re still going strong, according to Robert Lendvai of Flixel.
The holiday shopping season is in the books, and Amazon once again was the dominant force in e-commerce. Meanwhile, as more shoppers purchase online, some veteran retail brands recently announced store closings. Retailers that are succeeding seem to be the ones who are best merging the online and offline shopping experiences, from browsing and buying all the way to returns.
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.
Google’s latest update to its iOS app is out, and it includes a few changes that mean searchers won’t need to leave the app as often as in the past. Here’s the three-part bullet list from Google’s release notes: Watch Youtube videos right in your feed — instantly play YouTube videos from cards in your feed. No need to open a new web page or the YouTube app.
Amazon’s Echo Dot, the best-selling item on Amazon.com this holiday season. Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on Amazon.com this holiday season.
If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms and others are about new developments in AdWords and paid search.
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report from Pew Research Center offers new data on how sho ...
If there’s one word to describe the biggest online marketing stories of 2016, I’d use “variety.” We cover a wide breadth of online marketing disciplines on Marketing Land and that’s reflected in the content that our readers found most interesting during the past 12 months. The list ranges from Facebook and Snapchat to Google AdWords and Analytics.
Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the metrics that publishers and advertisers use to figure out the success of their ad campaigns, native videos, Instant Articles and more. It’s creating a trust issue where advertisers and publishers are wondering what it’ll take to make sure F ...
Black Friday and Cyber Monday are still terms the retail industry uses regularly, but they’re less of an event this year. Amazon and others began Black Friday sales more than three weeks before the actual date, and Cyber Monday sales continued well into the rest of that same week. In this week’s edition of our Marketing Land Live podcast, we talk about the impact of shopper a ...
WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making another push for that market with today’s release of WordPress 4.7. It’s known as the “Vaughn” update in honor of jazz singer Sarah Vaughan. Version 4.7 is aimed squarely at new businesses that aren’t online yet, or perhaps are looking for a ...
Did you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing Officer until last year? It’s true! And in this week’s episode of Marketing Land Live, we’re excited to introduce you to that CMO, Diana O’Brien. O’Brien started with Deloitte in 1985 and became CMO in March 2015, and this week she tells the ...
Amazon Prime members are wrapped around the e-commerce giant’s proverbial finger. New data from Feedvisor, an e-commerce platform that works with Amazon’s third-party sellers, shines a light on how committed Prime members are to online shopping — mainly on Amazon.com, but also on other e-commerce sites.
As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways to reach viewers as they watch film and TV content on their smartphones, tablets or anything else with an internet connection. That kind of content delivery — when it bypasses traditional cable and satellite providers — is called “over the ...
Google’s first in-home speaker/assistant, appropriately called Google Home, is now arriving for those who placed the first orders last month. Comparisons with its main competition, Amazon Echo, are inevitable because both products seek to let consumers use their voices to complete tasks normally completed online — searching, shopping, transactions and more.
Your calendar says it’s Tuesday, November 1st. Nevermind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22nd.
Are we moving from the “World Wide Web” to the “Real World Web”? Alex Hertel, the CEO and co-founder of a company called Xperiel, thinks so. His company is working with clients like Pepsi, the Los Angeles Dodgers and the Sacramento Kings to connect the online and offline worlds and make for one seamless customer experience.