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Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down. The main character is walking down a lonely road when all of a sudden thunder and lightning blast from the sky. You can see it and hear it … but what if you could feel it, too? You can, thanks to a technology called haptic ads.
An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl — our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts.
Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political with their advertising messages. Ads from 84 Lumber, Budweiser, Audi and others attracted much of the social media buzz during and after the game, but there are risks — not all of the conversation about those ads was positive.
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Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely know by now, the New England Patriots won the game after the biggest comeback in Super Bowl history, and in the first overtime game the Super Bowl has ever seen. Adding to the exciting finish, the game was marked by a series of ads tied to cur ...
We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James Green of Magnetic and Peter Minnium of Ipsos ...
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad.
Just days after Walmart made a splash by announcing its Amazon Prime competitor, Amazon used yesterday’s earnings announcement to share a new Prime milestone: more than 50 million items, up 73 percent since 2015. Walmart’s new free, two-day shipping program covers only two million products — a fraction of Prime’s inventory.
Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some advertisers are making news and attracting buzz by being contemporary — releasing ads that tie-in with current events, but doing it without being overly political. Other advertisers are sticking with more tried-and-true themes like sex and violence.
Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with creating “skills” (Amazon’s word for apps) for the Echo device family. The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others.
Compete head-to-head with Amazon in the e-commerce arena? It might be crazy, but that’s not stopping Walmart. Today, Walmart announced its latest attempt at evening the playing field, and it looks like it came straight out of Amazon’s playbook: free, two-day shipping on more than two million products.
You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60 percent increase in Echo ownership. Looking ahead, another estimate predicts that more than 30 million voice-powered devices will be in homes by the end of this year.
Amazon has sold about 8.2 million devices from its Echo family since their launch in 2014, and awareness among all Amazon customers continues to grow. That’s according to Consumer Intelligence Research Partners (CIRP), who issued their Q4 2016 analysis covering sales and adoption of the popular home speaker. The 8.
It was just last month that NPR named a new Chief Marketing Officer, Meg Goldthwaite, who joined the non-profit media organization after 25 years of work in a variety of roles that bridged both non-profit and for-profit organizations. This week, Goldthwaite joins us for the second of an occasional podcast series that we’re calling “The Path to CMO.
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have reported.
Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when ...
It’s no secret that visual imagery is a must in 2017 when it comes to digital marketing. And many marketers, both big and small, are using cinemagraphs to catch the attention of prospects and customers on the web, on social networks and elsewhere. Cinemagraphs made a splash a few years ago and they’re still going strong, according to Robert Lendvai of Flixel.
The holiday shopping season is in the books, and Amazon once again was the dominant force in e-commerce. Meanwhile, as more shoppers purchase online, some veteran retail brands recently announced store closings. Retailers that are succeeding seem to be the ones who are best merging the online and offline shopping experiences, from browsing and buying all the way to returns.
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.
Google’s latest update to its iOS app is out, and it includes a few changes that mean searchers won’t need to leave the app as often as in the past. Here’s the three-part bullet list from Google’s release notes: Watch Youtube videos right in your feed — instantly play YouTube videos from cards in your feed. No need to open a new web page or the YouTube app.