Matt Mcgee

  • Behind the scenes of the Martech 5000 Landscape [Podcast]

    It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is undeniable. There are now about 5,000 company logos organized into categories like Social Media Marketing & Monitoring, Mobile Marketing, Dashboards & Data Visualization and more.

    Matt Mcgee/ Marketing Land- 15 readers -
  • [Podcast] The Google I/O 2017 recap: Lens, Assistant & more

    The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was on Google Assistant, the company’s smart/virtual assistant that origina ...

    Matt Mcgee/ Search Engine Landin SEO Google- 11 readers -
  • Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]

    Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers pulled their ads from YouTube. Poor search results, like the featured answers for questions like “Are women evil?” or “Did the holocaust happen?” have shined a light on Google’s struggles to identify authoritative sources that can answer searcher questions.

    Matt Mcgee/ Marketing Landin Google- 20 readers -
  • Amazon beats expectations in Q1 2017 with 23% jump in revenue

    Amazon crushed expectations with its Q1 2017 earnings report Thursday. The company reported net sales revenue of $35.7 billion, a 23 percent spike from Q1 2016’s revenue of $29.1 billion. That’s just slightly above what analysts expected. The bigger surprise was earnings per share (EPS) of $1.48, way above the $1.13 that analysts had predicted. Amazon’s EPS a year ago were $1.07.

    Matt Mcgee/ Marketing Land- 19 readers -
  • Amazon launches self-serve marketplace for subscription-based sellers

    Many companies that offer a subscription-based product or service have an easier way to sell their wares to customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront.

    Matt Mcgee/ Marketing Land- 26 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me for a wide-ranging podcast discussion ...

    Matt Mcgee/ Marketing Landin Social Facebook- 11 readers -
  • Google Analytics is adding a new home page

    There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.

    Matt Mcgee/ Marketing Landin Google- 24 readers -
  • Google Maps Timeline finally comes to iOS

    Google Maps users on iOS are getting a feature that’s new to them, but not to users on Android or desktop computers. It’s called Timeline, and Google first rolled it out during the summer of 2015. Timeline is sort of like a life log tool — it tracks all the places you’ve visited over a specific period of time.

    Matt Mcgee/ Search Engine Landin SEO Google- 20 readers -