Matt Mcgee

  • Facebook now re-ranks News Feed stories in real time on the client side

    Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections has led to a change in how stories are ranked. For brands, publishers and marketers using Facebook, it means that speed is more important than ever. To understand the change, it helps to first know how News Feed stories used to be ranked.

    Matt Mcgee/ Marketing Landin Social- 8 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend in both the US and UK to promote Facebook Live.

    Matt Mcgee/ Marketing Landin Social- 6 readers -
  • Google Surveys 360 joins the Analytics 360 Suite

    Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella.

    Matt Mcgee/ Marketing Landin Google- 9 readers -
  • eBay Collective launches with “Shop the Look” AI technology

    eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor from hand-picked dealers. The new site promises unique home furnishings “that can traditionally only be found in independent brick-and-mortar stores,” and will have a content element, as well. eBay will handpick editorial stories from Architectural Digest and Archdigest.

    Matt Mcgee/ Marketing Land- 6 readers -
  • Just launched: Marketing Land’s new MarTech Today website!

    We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today. As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether it’s social media manageme ...

    Matt Mcgee/ Marketing Land- 7 readers -
  • Amazon aims for faster holiday shipping by limiting new 3rd-party sellers

    Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19th. One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums: Hey everyone, I got my amazon account and I got all the items I had for sale up into their s ...

    Matt Mcgee/ Marketing Land- 8 readers -
  • So you want to build a #martech marketing stack?

    As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack. But one mistake that a lot of them make is putting their focus in the wrong place. During this week’s Dreamforce 2016 conference in San Francisco, speakers Scott Brinker of ion interactive — and the MarTech conference chair — and Travis Wri ...

    Matt Mcgee/ Marketing Landin SEO- 12 readers -
  • Marketing Day: #MadeByGoogle hardware event, holiday retail forecast & more

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which ...

    Matt Mcgee/ Marketing Land- 9 readers -
  • With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign

    Amazon is making a push to sell more of its Alexa-enabled devices with “Alexa Moments,” a new ad campaign that launched today and will feature more than 100 different spots in rotation over the next few months. The company says the ad campaign was inspired by the “unique, creative ways in which our customers use Alexa every day” — including some of the stories that owners ha ...

    Matt Mcgee/ Marketing Landin Google- 14 readers -
  • Dark social dominates holiday sharing [RadiumOne data]

    A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but videos, gift ideas, sales-related ...

    Matt Mcgee/ Marketing Landin Social- 9 readers -