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As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you.
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we’ll ...
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical. So… why is everyone so awful at it? There are a lot of reasons customer service isn’t up to scratch.
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions.
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers, improvin ...
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change? On May 24th and 25th, we’ll be hosting our new Shift event in London, and we want to find the biggest influencers online to be help us drive digital change.
In past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tackle some larger themes. This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive. So, can Twitter survive, or is it set to join the likes of MySpace in social network purgatory? We decided to take to (where else?) Twitter for this week’s #ClickZChat to ask ou ...
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better than) B2C, because the content and information they have to share is incredibly deep and engaging.
Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ (but not on their phones). The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that ...
Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next week). I’m reasonably convinced I got my first social role because I just happened to be doing social when the whole thing became popular. This happens a lot in marketing.
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law of averages would provide you with some n ...
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into irrelevancy? It’s a complicated question, but not one without precedent. One only has to look at the fortunes of MySpace to realise that no social platform is too big to fail.
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, ...