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Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it's crucial to make sure your ads, social posts, organic search results or any online promotion lead a click immediately to the proper page. Getting a visitor to the homepage may not be enough.
Being visible on the major search engines in both the organic and paid search results is a key strategy for good quality web traffic. Most businesses today rely on search based traffic to provide a large share of their leads, growth and revenue. For newer websites or those not ranking well organically, paid campaigns are more critical than ever to bring in consistent visits to your site.
Image via The Rocketeer Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful online presence.