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Every business, regardless of its size, needs killer copy to power it. From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure of any brand in any market. But in the digital space, where customers and competition are everywhere you look, copy takes on even greater significance.
Email Marketing is a subject we have covered here many times before but today we are confronting something that is often neglected! And that is – the Junk Folder and how to avoid it! You see, email marketing can be so unfair at times! You spend hours, sometimes days, creating and fine-tuning a blog post.