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Do you want to create better engagement with your fans and followers? Wondering how your business can come across as more human? Engaging on social media with authenticity helps you turn online connections into customers who feel like they know you. In this article, you’ll discover four ways to humanize your engagement on social media.
Do you know your brand's current content personality? If not, do you know how to find it? Here's a guide on how to effectively identify your ...
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer.
By now, you’ve probably heard about (or experienced) Google’s ruthless “Phantom Update” that hit in late April or early May. If you haven’t heard of it, it’s essentially an algorithmic revision that came without warning and that Google has yet to release very many details about. What’s more is that it has had some pretty significant effects, most notoriously with HubPages exp ...
When executed properly, a blog can be a great way to improve SEO, build your brand, and create ongoing customer loyalty. A well-executed blog is comprised of a good topic, a catchy title, sufficient keyword use, good images, appropriate links to your website and, of course, good content, right? Wrong.
I attended SMX East this year, and had the awesome opportunity to take in a wide variety of sessions. One of my favorites included “Content Marketing: Success by Design” with Eric Enge and Mark Traphagen. They gave a great presentation and offered plenty of great points designed to help brands take their content marketing efforts to the next level.