matt tesmond

  • What Is the Difference Between Dark Social and Dark Posts?

    So…what is the difference between dark social and a dark post? In my work as a product specialist, I get this question all the time. The confusion is understandable due to the similar nomenclature, but never fear–I’m here to help! It’s really an apples to oranges comparison. While dark posts (also known as unpublished posts) are ad objects, undoubtedly inside the tradition ...

    Simply Measuredin Social- 23 readers -
  • How Foot Locker’s #HorseWithHarden Campaign Put Its Audience to Work

    Houston Rockets guard James Harden Just before the holidays, Foot Locker came out with an awesome campaign featuring Houston Rockets shooting guard James Harden, asking users to compete in a virtual game of horse. It wound up being a master-class in how to run a campaign that asks its audience to become participants. I work closely with our retail clients at Simply Measured.

    Simply Measuredin How To's- 17 readers -