matt tesmond

  • How Foot Locker’s #HorseWithHarden Campaign Put Its Audience to Work

    Houston Rockets guard James Harden Just before the holidays, Foot Locker came out with an awesome campaign featuring Houston Rockets shooting guard James Harden, asking users to compete in a virtual game of horse. It wound up being a master-class in how to run a campaign that asks its audience to become participants. I work closely with our retail clients at Simply Measured.

    Simply Measuredin How To's- 13 readers -