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“Every year, we get caught off guard by Christmas.” That was a popular saying at an old (and mostly great) retail marketing job of mine. And it may be something (or similar to something) you find yourself uttering as you tackle your own seasonal promotions. At that particular job, we seemed to always end up scrambling when the big seasonal events were upon us, as if we weren’ ...
Think about your favorite websites, the ones you visit most often. What do they have in common? It’s probably the content. Regardless of the subject matter, your favorite sites are probably great sources of fresh, interesting content, published on a regular basis. Whether that means a daily cartoon, a weekly blog or a collection of articles published throughout the day—they cr ...