Matt Umbro

  • A Tale Of 2 Internships

    November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests.

    Matt Umbro/ PPC Hero- 7 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    September 14, 2016 In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate.

    Matt Umbro/ PPC Hero- 6 readers -
  • Ecommerce Secrets wtih Google, Bing, & Hanapin – New Webinar Panel!

    August 15, 2016 Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven’t already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th a ...

    Matt Umbro/ PPC Hero- 9 readers -
  • Can You Be Squeezing More Out Of Your Brand Campaign?

    August 4, 2016 One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand, they are more likely to convert.

    Matt Umbro/ PPC Hero- 6 readers -
  • 4 tactics you can use today to become a better listener

    I think we all can agree that it’s paramount to listen to our clients. They know their businesses the best and are crucial in helping us determine strategy and ongoing initiatives. However, I believe that many of us (myself included) don’t listen to our clients as much as we should. When I talk about listening to our clients, I’m not just speaking to the oral portion.

    Matt Umbro/ Marketing Land- 8 readers -
  • How to prepare for AdWords’ expanded text ads and device-based bidding

    By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming to AdWords include expanded text ads and the ability to bid by device. Many articles have been written about what these updates mean for advertisers, but today I want to focus on how you can prepare for these changes.

    Matt Umbro/ Marketing Landin Google- 10 readers -
  • Why you need to embrace delegation

    Over the course of my career, I’ve made great efforts to hone my paid search and client relation skills. Not only do I strive to do great work, but I also want to be seen as knowledgeable and confident by my clients. I bring up this drive for outward success because internally, I’ve struggled with something that can play a huge factor when delivering results: delegation.

    Matt Umbro/ Marketing Land- 12 readers -
  • Get up close with PPC KPIs to improve your performance

    There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per conversion, while another account may care more about showing a better return on investment. Often, optimizing for these metrics requires differing strategies. That’s why it’s important to understand each metric as it relates to the entire account, ...

    Matt Umbro/ Marketing Landin Paid Search- 21 readers -
  • Get up close with PPC KPIs to improve your performance

    There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per conversion, while another account may care more about showing a better return on investment. Often, optimizing for these metrics requires differing strategies. That’s why it’s important to understand each metric as it relates to the entire account, ...

    Matt Umbro/ Search Engine Landin Paid Search SEO- 20 readers -
  • How Do You Actually “Think Outside The Box” In Digital Marketing?

    As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to “think outside the box” or be told that the six words that will kill your business are “We’ve always done it this way.” Though these sentiments are meant to challenge employees, they foster the notion that your thinking must be grand in scale ...

    Matt Umbro/ Marketing Landin How To's- 23 readers -