Matt Umbro

  • How to effectively segment accounts with multiple locations

    One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of locations unique to a region (e.g., Shaw’s grocery stores in the northeast US).

    Matt Umbro/ Marketing Landin SEO How To's- 17 readers -
  • Live Blogging Google Marketing Next 2017

    May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are ...

    Matt Umbro/ PPC Heroin Paid Search Google- 14 readers -
  • 4 critical areas to consider when performing AdWords audits

    Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts.

    Matt Umbro/ Marketing Landin Paid Search SEO- 22 readers -
  • Use these 5 tips for more engaging client presentations

    Whether you are pitching a prospect or showcasing account results and initiatives to an existing client, crafting engaging and relevant presentations is crucial. The presentation allows the vendor to prove the value of its work to the client in a digestible way. Especially for prospects, the presentation is the main takeaway and could very well determine if the two entities work together.

    Matt Umbro/ Marketing Land- 24 readers -
  • Is your marketing career progressing as it should be?

    As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility. What’s unique about digital marketing compared to other industries is that the field has only been around for roughly 20 years. Thus, the specific path for progression isn’t as defined.

    Matt Umbro/ Marketing Land- 27 readers -
  • Happy 10 Year Anniversary PPC Hero

    March 12, 2017 It’s hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to “PPC Hero, the one-stop blog for all things pay-per-click!” In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management.

    Matt Umbro/ PPC Heroin Paid Search- 17 readers -
  • A Tale Of 2 Internships

    November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests.

    Matt Umbro/ PPC Hero- 9 readers -
  • So You Want To Be An Industry Thought Leader? Here’s What To Do

    September 14, 2016 In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate.

    Matt Umbro/ PPC Hero- 7 readers -