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This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion. Follow these 6 tips on how to promote YouTube videos, and you're guaranteed to see an improvement in viewership, reach and overall engagement.
In March of this year, I wrote about the benefits of adding video content into your company's digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into their 2014 strategy.