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Customer personas are a hot topic in the marketing community; professionals in the field either love them or doubt their value. Usually, the attitude towards personas is determined by the quality of the persona research, as well as the knowledge marketers have about ways to use personas to advantage.
On January 21, join Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with Peg Fitzpatrick, a key player in the social media world, to offer tips and insights from their new book, The Art of Social Media: Power Tips for Power Users. The Art of Social Media—Power Tips for Power Users Date: Wednesday, January 21st, 2015 Time: 10am PT / 12pm CT / 1pm ...