Matthew Barby

  • What they don’t tell you about SEO

    SEO is tough. I’ve worked oncountlessprojects where the company has seriously underestimated the resources needed foran SEO campaign. More often than not, they’ve read a case study online where someone has scaled up their organic search traffic from zero and is now bringing in hundreds of thousands of visitors to their website each month.

    Matthew Barby/ Marketing Landin SEO- 12 readers -
    Earlier about the same topic:
  • What they don’t tell you about SEO

    SEO is tough. I’ve worked on countless projects where the company has seriously underestimated the resources needed for an SEO campaign. More often than not, they’ve read a case study online where someone has scaled up their organic search traffic from zero and is now bringing in hundreds of thousands of visitors to their website each month.

    Matthew Barby/ Search Engine Landin SEO- 38 readers -
  • 3 ways to use the “familiarity bias” for maximum B2B engagement

    B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement. Typically, those in the B2B space prefer to do business with someone they already know, with a company t ...

    Matthew Barby/ Marketing Land- 15 readers -