Matthew Barby

  • What they don’t tell you about SEO

    SEO is tough. I’ve worked oncountlessprojects where the company has seriously underestimated the resources needed foran SEO campaign. More often than not, they’ve read a case study online where someone has scaled up their organic search traffic from zero and is now bringing in hundreds of thousands of visitors to their website each month.

    Matthew Barby/ Marketing Landin SEO- 11 readers -
    Earlier about the same topic:
  • What they don’t tell you about SEO

    SEO is tough. I’ve worked on countless projects where the company has seriously underestimated the resources needed for an SEO campaign. More often than not, they’ve read a case study online where someone has scaled up their organic search traffic from zero and is now bringing in hundreds of thousands of visitors to their website each month.

    Matthew Barby/ Search Engine Landin SEO- 25 readers -
  • 3 ways to use the “familiarity bias” for maximum B2B engagement

    B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement. Typically, those in the B2B space prefer to do business with someone they already know, with a company t ...

    Matthew Barby/ Marketing Land- 8 readers -
  • Keyword Research For A New Website

    Congratulations! You have a new website. I have good news and bad news. The good news is considerable: You have a modern infrastructure and research technologies you can use, and you don’t have to adapt to poor legacy decisions made years ago (homegrown CMSs, I’m looking at you). Additionally, you can move fast without the fear of breaking things — after all, there’s nothi ...

    Matthew Barby/ Search Engine Landin SEO- 29 readers -
  • Why SEOs Need To Stop Automating Email Outreach For Links

    Email outreach is something that the SEO industry is obsessed with automating. Of all the things that I get asked about, outreach is probably the most common. What’s the perfect email template you’ve used to get links? This is a question that always makes me cringe. Yes, maybe a couple of years ago this was a valid question because the industry wasn’t quite used to the flur ...

    Matthew Barby/ Search Engine Landin SEO EMail- 15 readers -
  • Evaluating The ROI Of Your Content Marketing With Event Tracking

    Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the development of content isn’t an integral part of my overall strategy. Whilst this can deliver fantastic results in the long term, it can often be difficult to get buy-in from your client, or even justify it internally, due to the fact that it can ...

    Matthew Barby/ Marketing Landin SEO Content- 21 readers -
  • How Press Requests Can Be A Link Building Gold Mine

    Building genuinely powerful and authoritative links isn't easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can't even be compared to something like a link from a directory, even if ...

    Matthew Barby/ Search Engine Landin SEO- 10 readers -