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Any successful content program requires transparency and visibility. But one that brings different together teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets.
Over the past few years, content marketing has evolved rapidly within global organisations. In many companies, content has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort. In a region such as Europe, with more than 50 countries and 200 languages, it’s often unrealistic to make new co ...