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It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them. However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.
When brands focus their attention on advocacy strategies, it usually revolves around turning their best customers into brand advocates. After all, word of mouth is a powerful force. However, your sales teams and employees are, more often than not, the greatest brand ambassadors for your company. Who better than the people closest to your product to share your brand message? ...
Summer is the season for live events like concerts, baseball games, music festivals and more. Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts.