Matthew Kates

  • Five New Year’s resolutions for marketers

    It may not seem all that surprising, but research shows that only 8% of people who make resolutions each January actually achieve them. However, no matter the success rate, each year we make certain promises to ourselves to be better than we were the year before – both in our personal and business lives.

    Matthew Kates/ Econsultancy- 5 readers -
  • Incentivizing your retailers to drive brand advocacy

    When brands focus their attention on advocacy strategies, it usually revolves around turning their best customers into brand advocates. After all, word of mouth is a powerful force. However, your sales teams and employees are, more often than not, the greatest brand ambassadors for your company. Who better than the people closest to your product to share your brand message? ...

    Matthew Kates/ Econsultancyin Social- 2 readers -
  • Three ways for marketers to capitalize on live events

    Summer is the season for live events like concerts, baseball games, music festivals and more. Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts.

    Matthew Kates/ Econsultancyin Social- 15 readers -