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2016 Indianapolis 500 Pole Sitter James Hinchcliffe leads the pack in practice for the Indianapolis 500. Photo: IMS Photo / Mike Harding It’s again the month of May, and while those words have a very special meaning to race fans around the world – no place is it more special than to the fans of the Indianapolis 500, America’s most prestigious motor race.
Author’s Note: This article is the first in a series about the influencer economy. Future columns will feature vendor profiles and a deeper look at the landscape. If you’d like to be featured in these columns, please fill out these short survey! It’s time for a social media reality check. Kevin has acknowledged it on this very blog: organic social is disappearing into the larg ...