Matthew Mcalister

  • Why a Content Team Could Be a Great Addition to Your Business

    Starting a business is difficult enough, but many entrepreneurs find that once their business finally begins to support itself, profit plateaus. If your company has flat lined, or you’re just looking to promote additional growth, you should consider adding a content marketing team to your digital effort. Creating consistent, great content has a three-fold benefit.

    Matthew Mcalister/ ROI Factor Blogin Content- 8 readers -
  • How to Create Stellar Landing Page Copy that Converts

    No matter how you've driven traffic to your landing page, whether through PPC, Social, or Email, it's essential to create stellar copy that will make your traffic convert. It doesn't matter what the end goal conversion is: crisp, catchy, and minimal copy will drive your traffic down the funnel. If your traffic is coming through organically, that's another story, and we'll get to that in a bit.

    Matthew Mcalister/ ROI Factor Blogin Paid Search Content- 24 readers -