- Our Blog
Starting a business is difficult enough, but many entrepreneurs find that once their business finally begins to support itself, profit plateaus. If your company has flat lined, or you’re just looking to promote additional growth, you should consider adding a content marketing team to your digital effort. Creating consistent, great content has a three-fold benefit.
An Overview of Press Releases Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they're used appropriately. When press releases net any of these "bonuses," it can be tempting to increase the frequency of distribution.
No matter how you've driven traffic to your landing page, whether through PPC, Social, or Email, it's essential to create stellar copy that will make your traffic convert. It doesn't matter what the end goal conversion is: crisp, catchy, and minimal copy will drive your traffic down the funnel. If your traffic is coming through organically, that's another story, and we'll get to that in a bit.