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This article originally appeared in FeedFront Magazine. As the world of online retail grows increasingly global, many European merchants are looking to expand to the mega market of the United States and Canada. However, many of these companies have stumbled with their affiliate programs as they cross the pond.
For the last several years Google has been cracking down on spam and many low-quality sites have disappeared from Google’s results. For most sites, it’s pretty black and white: generate quality original content, and you should be fine. But there are some legitimate sites that have been caught in a gray area by the recent algorithm changes.