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PewDiePie is the single most powerful force in the online video world. Want to hate on him? That’s fine; he still has over 44 million subscribers. Want to have him banned from YouTube? Cool story, bro, but he still has over 12.4 billion views as of this writing, and he gains millions more each day.
Well, that was a bold title for this blog, wasn’t it? It isn’t without merit though. @KatyPerry is the most popular Twitter account of all time with over 83 million followers at the time I wrote this. There is no success on Twitter quite like having a HUGE audience to send your messages to. If you’re to use followers as the sole metric for successful, Katy Perry’s a better Twit ...
You may think that you’ve got a great idea for a tweet, but did you honestly think it through? The problem with so many brands, both new and old, who are using Twitter marketing tactics is carrying over their personal habits into the business. We’ve all had an idea and tweeted it out before we thought it through. Each tweet is limited to 140 characters.
Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was there for free – as long as you paid your ISP every month. This was mostly true.
YouTube is quickly becoming the go to choice of marketers as the popularity of the social platform itself not only explodes, but the ability of marketers to bring dollars into companies also increases. Running right at YouTube and uploading a few videos can get you some views, but there is a much better way.
Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures, and the failure of others. To put it simply: “Social proof in a social media context is the theory that accounts that have high follower numbers are trusted and followed more often” It can be used to bu ...
The concept of viral marketing has taken up the time of modern marketers for around 10 years now. This attention has been warranted from a marketers standpoint as some effective marketing has been done. It has also paid off from a consumer standpoint in that plenty of interesting content has gone into their ever hungry eyeballs.