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Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility in the Google search results. There is good reason for this.
Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is to come away with an understanding of why people didn’t engage with your email marketing. Once you have that information, you can re-design your emails so that your audience will ...
Predictive analytics is the practice of looking for patterns within systematically compiled data in order to anticipate behaviors and trends. Predictive analytics in the business setting is used to help sales and marketing teams build models and ideal customer profiles as well as provide information to both teams which can be used to increase sales, retain profitable customers ...