max willens

  • Media slims down: Publishers are building audiences in discrete verticals

    This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. About.com almost made it to 20. The decidedly internet 1.0 portal is in the midst of deconstructing itself, transforming from a search-driven one-stop shop into a mall of carefully run boutiques, part of a ...

    Digiday- 14 readers -
  • How BuzzFeed gets its employees data-focused

    Plenty of publishers say they’re data-driven in their work. But at BuzzFeed, anybody on staff can query the massive pile of data they’re aggregating from the dozens of platforms and syndication partners they use to distribute content, and nearly half the company’s employees now pull data on a monthly basis.

    Digidayin Social How To's- 21 readers -
  • ‘News is not Netflix’: Personalization’s appeal remains uncertain for some publishers

    The New York Times is about to embark on an ambitious effort to personalize its site and apps, and its readers are already furious. A quasi-announcement of the plans by their public editor published Saturday received nearly 300 comments in two days, the vast majority of them accusing the paper of crimes like “Facebooking” itself and pandering to readers rather than telling them ...

    Digiday- 16 readers -
  • Publishers see long-term potential, short-term hurdles in messaging platforms

    Publishers all seem to agree that messaging platforms are the future, but few are charging into it. After an initial rush onto platforms like Facebook Messenger, WeChat and Line last year, many publishers have yet to expand the number of people or resources devoted to them. While they’re learning more about what readers like, and a few have already amassed followings in the mi ...

    Digiday- 10 readers -
  • Fusion to lean on Gizmodo Media Group to promote new editorial projects

    To attract an audience for a new editorial series, Fusion is going to lean on Gizmodo Media Group. The millennial-focused Fusion, which has struggled to grow the audience on its owned and operated properties, will use tools and communities from GMG to cultivate readership for Rank and File, a recently launched editorial series about America and the military.

    Digiday- 11 readers -
  • NBC News is enjoying a Facebook Trump bump

    Donald Trump might make it easier to gather a big Facebook audience, but figuring out how to build a relationship with them is still hard. In NBC News’ case, it decided to use the traffic and engagement bonanza from its politics coverage not just to build loyalty among readers but to familiarize them with some of their newer brands.

    Digidayin Social- 14 readers -
  • With ‘Got Your Attention,’ social video site Attn piles into podcasts

    Attn has already figured out social video, so now it’s going to try and crack the code with podcasting. The self-described “issues-driven media company” is barely two months into its first podcast, a kind of roundtable-game show hybrid called “Got Your Attention,” but it’s already decided to invest more in the medium, putting its most senior editor in charge of audio operations ...

    Digiday- 11 readers -
  • The real reason NCAA Digital put March Madness on Alexa

    Turner Sports put the biggest basketball tournament of the year on Amazon Alexa devices. But not for the reason you’d think. The voice-enabled skill, which is already available on Amazon devices, will give users access to the NCAA Men’s Basketball Tournament schedule, live score updates and streams of the games’ radio broadcasts from Westwood One when the Madness begins next week.

    Digiday- 16 readers -
  • How commerce content sits uneasily alongside newsrooms

    For Nylon, blending commerce and content has been more of a long engagement than a shotgun marriage. Working out how many shoppable goods to include in articles or how many shop-based posts to share through Nylon’s social media channels took more than just a couple meetings. “It took about a year and a half to get to the point where we were cooperating,” said Katherine Martine ...

    Digidayin Content How To's- 15 readers -
  • Dow Jones tries a millennial finance site, Moneyish

    “It’s not personal finance,” Raakhee Mirchandani said. “It’s personality finance.” This is the argument Mirchandani, senior content development editor at Dow Jones Media Group, makes for why Moneyish, her newly launched digital venture, isn’t competing with all the other millennial money sites out there. Where sites like Vice Money, which launched in October, or Coinage, Time Inc.

    Digiday- 20 readers -
  • With Pitchfork Live, Pitchfork bets big on live streaming video

    If you wanted to see the bracing rap duo Run the Jewels wallop a sold-out crowd with their set at Terminal 5 on Wednesday, but you didn’t have a ticket, you didn’t have to go to Craigslist. You just needed to visit Pitchfork on Facebook or YouTube. The Condé Nast-owned indie music institution has just embarked on an ambitious plan to stream at least 20 concerts this year across ...

    Digiday- 13 readers -
  • Why live podcasts are becoming a big deal this year

    Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations. In the past week, both Midroll and WNYC announced major podcast festivals on opposite coasts: LA-based Midroll’s Now Hear This festival will take place in ...

    Digiday- 10 readers -
  • Axios to launch fifth vertical, with an emphasis on energy

    Not two months into its launch, Axios is moving into its fifth vertical. The Jim VandeHei-helmed startup will launch coverage of the energy sector in March, after poaching two reporters, Ben Geman from National Journal and, more recently, Amy Harder from the Wall Street Journal. Harder’s departure was announced via an internal memo at the Journal Monday morning; Geman started a ...

    Digiday- 11 readers -
  • Huffington Post tries newsletter-only content to woo teens

    To introduce itself to its next generation of readers, the Huffington Post is going straight for their inboxes. On Monday, it will launch The Tea, a weekly newsletter targeted at female Generation Z readers (or, as they were once known, teenage girls), but unlike most newsletters, which just repackage content originally published on other platforms, The Tea’s content — an exclu ...

    Digidayin Content- 16 readers -
  • The New York Times is experimenting with mobile-specific headlines

    After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were making that move: “I’d l ...

    Digiday- 24 readers -
  • Why publishers are on a major health kick

    Digital publishers are caught up in a new health craze. After a years-long pursuit of scaling an audience, many publishers are now launching vertical sites, which has resulted in several dedicated to health and wellness. In the past two months alone, NBC News has launched Better, The Huffington Post launched The Scope, Time Inc. unveiled Time Health.

    Digiday- 14 readers -
  • ‘No-brainer’: Fusion charges into podcasting

    Fusion’s looking to raise its profile through audio. The Univision-owned, millennial-targeted endeavor is making a move into podcasting with a mix of the conversational shows that have been embraced recently by publishers, and higher-end, more elaborately produced fare. They’re part of a strategy to raise the profiles of Fusion’s pricey talent base and brands by getting them ou ...

    Digiday- 14 readers -
  • Anatomy of a media failure: Why Scout Media flamed out

    Heckman out (source: Scout.com) At the 2015 Cannes Lions, one of the largest yachts bobbing in the harbor belonged to Scout Media. Aboard the 164-foot boat, La Pellegrina, Scout executives huddled in meetings with ad execs and hosted a huge late-night party with music provided by DJ Scumfrog. Last week, the sports digital media network was sold for pennies on the dollar, amidst ...

    Digiday- 22 readers -