max willens

  • Why publishers’ e-commerce ambitions are extending to subscriptions

    Two weeks ago, Mashable published its first e-commerce post. Instead of promoting a gadget or clothing, this post offered readers a subscription to Disconnect, a VPN and ad-tracking blocker. Mashable, along with Gizmodo Media Group, Ziff Davis and Purch, have begun publishing e-commerce posts aimed at getting readers to subscribe to services rather than purchase physical goods.

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  • Rooster Teeth expands from video into podcasting

    Fullscreen studio Rooster Teeth is getting into podcasting. announced the formation of a new business unit, called The Roost, ostensibly a podcasting network that offers creators numerous different ways to make money, including ads on their podcasts; designing, selling and shipping merchandise; booking and producing live events; and even licensing opportunities.

    Digiday- 15 readers -
  • The global state of ad blocking

    Ad blocking remains a clear and present danger to the digital advertising ecosystem. But digital media’s key players all have very different agendas when it comes to the practice. Here’s a look at the latest in ad blocking, with data and insights compiled from various sources: The headlines: • In the past month, Google and Apple have both announced that future versions of Ch ...

    Digiday- 16 readers -
  • Why Time, Conde Nast and other magazine publishers are charging into brand licensing

    Twelve years ago, Gary Caplan took a meeting with Time Inc. to discuss pots and pans. Caplan, a brand-licensing agent from California, was in New York on behalf of Corningware to forge a deal with Real Simple, Time Inc.’s biggest lifestyle title, that would put the magazine’s logo on a line of kitchenware. It didn’t go well. “It was like pulling teeth,” Caplan recalled. “They didn’t get it.

    Digiday- 25 readers -
  • What you need to know about Apple’s new podcast analytics

    The world’s biggest platform for podcasts is going to shed new light on the state of advertising in the space. On Friday, Apple announced it would soon begin offering podcast creators some rudimentary audience analytics. Here is what you need to know about Apple’s announcement. The state of podcasting: • Podcasting started as an Apple-dominated medium, and it remains one.

    Digidayin How To's- 13 readers -
  • CNN rolls out a new travel vertical

    Verticals are hot in media. CNN is taking the wraps off CNN Travel, a new vertical site that will provide people with travel recommendations for families. It launches with a staff or 10, with aspirations to triple that by the end of the year. The site will focus on travel recommendations. At launch, CNN Travel offers illustrated city guides of world capitals ranging from Dubai ...

    Digiday- 17 readers -
  • How publishers use emotion to promote content on Facebook

    There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. Publishers are emphasizing stories designed to spark sadness, happiness or anger, whether through headlines or in the content itself, to stoke maxi ...

    Digidayin Social Content How To's- 13 readers -
  • How digital upstart Charlotte Agenda makes local news profitable

    Local publishers have to juggle a lot to stay in business. Charlotte Agenda, which covers Charlotte, North Carolina, has become profitable since it launched just over two years ago. It got there by diversifying its revenue sources, building deep relationships with its local advertisers and building as big a footprint as possible.

    Digidayin How To's- 13 readers -
  • BET made a Facebook Messenger bot for its summer festival

    BET will debut a Facebook Messenger bot to serve as a companion to BET Experience, a four-day festival in Los Angeles that culminates in the BET Awards, which air June 25. The bot, created in partnership with startup Conversable, is designed to answer common attendee questions about things like directions and set times.

    Digiday- 16 readers -
  • How Gizmodo Media Group finds new verticals to launch

    Gizmodo Media Group is trying to get bigger by thinking smaller. Last week, the Univision-owned unit launched Offspring, a parenting channel under Lifehacker, its service-oriented site. It’s the second vertical Gizmodo launched this year after Compete, about e-sports, came in February, for a total of nearly 40.

    Digidayin How To's- 18 readers -
  • NBC News is rolling out new custom ads with viewability in mind

    NBC News has started to roll out two new kinds of display ads that are designed to meet advertisers’ demands for viewability. The ads, which NBC developed in-house and are initially visible on two verticals, Mach and Better, are a custom display unit and a “ping pong” unit, which rolls through a sequence of images as a user scrolls down the page.

    Digiday- 22 readers -
  • How Refinery29 gets a 63 percent click-to-open rate on its biggest newsletter

    Refinery29 knows how to stand out in its readers’ inboxes. Its biggest newsletter, Refinery29 Everywhere, boasts a click-to-open rate of 63 percent, which means the percent of people who, once they’ve opened the newsletter, have clicked through to the site. That’s more than four times higher than the average click-to-open rate of 15 percent for both beauty-focused newsletters ...

    Digidayin How To's- 11 readers -
  • The state of AI adoption in media

    The duopoly has gobbled up artificial intelligence startups, and it’s hungry for more. Research released earlier this month by CB Insights found it acquired 34 AI startups in the first quarter of 2017, which more than doubled the total acquired during the same period last year and easily surpassed the previous high of 28, which came in the third quarter of last year.

    Digiday- 17 readers -
  • How The New York Times now has 13 million subscribers to 50 email newsletters

    The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...

    Digidayin EMail How To's- 20 readers -
  • How The Village Voice is reinventing the alt-weekly for digital

    The Village Voice wants to sell subscriptions. About 18 months after it changed hands, the alt weekly unveiled a new website this week that supports a broader range of digital ad units and is designed to help sell subscriptions and drive people to pickup physical copies of the paper. “We wanted to reset what the Voice is,” editor- in-chief Stephen Mooallem said.

    Digidayin How To's- 16 readers -
  • How Pop-Up Magazine gets sponsors to do live ads

    Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances, lectures and storytelling, will take this to the extreme when it hits the road to share its first “issue” of 2017. Four advertisers will give live, multimedia presentations to small audiences.

    Digidayin How To's- 17 readers -
  • How bro publisher the Chive is making content and commerce work

    Publishers have newfound interest in commerce as a revenue stream, but young-men’s sites are old hands at this. Take the Chive. It started selling T-shirts back in 2011. Now, Chive owner Resignation Media, which also owns the Berry, has two standalone e-commerce storefronts, The Chivery and Buy Me Brunch, driving a $20 million commerce business that accounts for one-third of i ...

    Digidayin Content How To's- 14 readers -
  • Trump fatigue? The good times for politics publishers are over

    Earlier this week, the newsroom at The Washington Post excitedly gathered to watch its real-time analytics dashboard Chartbeat soar past its record for concurrent traffic. But despite a seemingly inexhaustible supply of say-what political news, there are signs that attention is waning for political publishers.

    Digiday- 15 readers -