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  • How Shane Roberts is shaping Fusion Media Group’s commerce content

    Back in 2013, Shane Roberts thought he’d found a back door into the ranks of Kotaku’s editorial staff. Roberts, a gaming junkie who had been keeping his head above water as a freelance writer and wedding photographer after graduating from NYU, noticed a job listing for a deals content writer for Kotaku, the gaming site owned by what was then called Gawker Media.

    Digidayin Display Content How To's- 11 readers -
  • Tronc and Investor’s Business Daily are working together on a paid newsletter

    With duopoly-squeezed publishers on the hunt for more reader revenue, some have joined forces to go after it. Tronc and Investor’s Business Daily are launching Trophy Funds, a paid newsletter product designed to give its readers advice on investing in mutual funds. IBD staffers, with some input from Tronc, will create the content, while Tronc’s consumer marketing and audience ...

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  • How Instagram Stories became the growth engine for Teen Vogue’s Woke Letter

    Instagram Stories is more than a Snapchat rip-off. It’s also a good way to drive newsletter subscriptions, as Teen Vogue has recently discovered. Since the Condé Nast-owned publisher launched Woke Letter, a weekly news- and politics-focused newsletter, a little more than three months ago, the biggest engine of its subscriber growth has been Instagram Stories, which it uses eve ...

    Digidayin Social How To's- 11 readers -
  • How publishers are using back-to-school fever to drive commerce

    As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season. American consumers are expected to spend $83.6 billion during this back-to-school season, up 10 percent from last year, according to the National Retail Federation commissioned. That’s below the $655 billion spent on Black Friday, per the National Retail Federation but ...

    Digidayin How To's- 13 readers -
  • How 4 of the priciest content subscriptions stack up

    Many publishers are turning to subscription products to drive revenue. For publishers focused on professionals in politics, energy or finance, that has meant high-priced subscriptions, costing all the way up to $24,000. Here’s a look at what some of the priciest subscriptions out there cost and what their members get in return.

    Digidayin Content How To's- 18 readers -
  • Why Cheddar is looking to local markets to build an audience

    The widest runway for Cheddar’s audience expansion might be network newscasts. In July, the digital financial news startup announced it would begin airing segments during newscasts on KXTV, a Tegna-owned station located in Sacramento, California, as well as the seven stations in the News 12 Network, a local news network serving the New York tri-state area that’s owned by the Fr ...

    Digiday- 14 readers -
  • How Quartz achieved a 90 percent renewal rate for branded content

    Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands. To formalize this approach, Quartz launched the Quartz Innovation Lab in January, where creative staffers spend a certain portion of their time working on projects like this about every six weeks.

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  • Time Inc. launches PetHero in a consumer revenue push

    Time Inc. hopes to use its consumer data to learn new tricks. On Aug. 7, the publisher plans to announce the launch of PetHero, a program where for $20 a month, members can get, in addition to pet toys and products, discounts on health care for pets. PetHero, the first business oriented around services rather than content that Time Inc.

    Digiday- 13 readers -
  • Atlas Obscura CEO David Plotz: ‘Video is an arrow in the quiver’

    Nearly eight years after its founding, Atlas Obscura has completed a Series A round of funding, grabbing $7.5 million from A&E. The travel-focused publisher, which recently dipped its toe into the competitive food category, will use the money to ramp up its video operations, but it also plans to grow its events and analytical capabilities.

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  • Daily Dot sees revenue potential in bringing SkyMall products to video

    If you’re the kind of person who’s in the market for a coffee table that will charge your phone and chill your drinks at the same time, or a pizza oven that attaches to your stove’s gas range, or a dog-washing vacuum cleaner, you are truly living in a golden age. The Daily Dot backed into commerce-focused videos almost by accident.

    Digiday- 14 readers -
  • Lydia Polgreen is now running HuffPost’s Facebook Messenger bot

    Add “Messenger bot curator” to HuffPost editor-in-chief Lydia Polgreen’s job description. Last week, HuffPost said its Facebook Messenger bot, which was created to keep readers updated on Donald Trump, would shift gears to share HuffPost stories Polgreen picks herself. On Friday, Polgreen shared stories about Senate Republicans’ failure to pass a “skinny repeal” of the Afforda ...

    Digidayin Social- 15 readers -
  • The New York Times’ ‘Game of Thrones’ newsletter already has over 60,000 subscribers

    In just three weeks, a pop-up newsletter The New York Times launched around “Game of Thrones” has already garnered over 61,000 subscribers, the company said. The newsletter, produced by staffers at the New York Times’ Watching, is also being forwarded and read so much that its open rates have exceeded 100 percent through the last two weeks, according to Elisabeth Goodridge, ema ...

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  • Conde Nast is using Instagram and Facebook to sell mugs and beach towels

    For its new digital storefront, Condé Nast has thrown out its old marketing playbook. The legacy magazine publisher, which launched a new digital store offering hundreds of products this month, is moving past the direct mail and email newsletters it sent to its print subscribers in favor of targeting subscribers on platforms like Instagram, driving people to purchase directly ...

    Digidayin Social- 13 readers -
  • Slate uses podcasts to drive paid memberships

    Last week, listeners to the popular Slate podcast Trumpcast found themselves caught in a pledge drive. Starting last Tuesday and extending through Saturday, each episode of Trumpcast featured at least one interruption calling on listeners to subscribe to Slate Plus, its long-standing premium membership tier.

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  • PopSugar’s new commerce play is a buy-by-text service

    PopSugar is trying to trigger impulse buys with text messages. Last Wednesday, the company’s co-founder, Brian Sugar, unofficially announced the launch of Must Have It, a new product that sends sale offers to people via text. If a person wants the product on offer, all one has to do is reply “yes,” and the item gets shipped, free of charge, to the customer’s address within five business days.

    Digiday- 13 readers -
  • How Hearst is experimenting in commerce and content

    For the past 18 months, Hearst has been building a site that is helping it figure out the ins and outs of affiliate commerce. Best Products, already one of the largest digital-native sites in Hearst’s portfolio, has become the private publisher’s laboratory to test multiple affiliate commerce strategies at once, publishing content that focuses on everything from products (“Sty ...

    Digidayin Content How To's- 14 readers -
  • ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

    Two months ago, Bloomberg Media announced its plans to move up the digital-content food chain. Rather than simply join the ranks of publishers now building out small content studios, its newly hired chief commercial officer, agency veteran Andrew Benett, placed the emphasis squarely on offering brands strategic services, a growing area of focus for a small number of publishers ...

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