- Our Blog
Bewkes: ‘People like ads’ Throughout 2016, video has been parked front and center in conversations about the future of digital media. Time Warner Chairman Jeff Bewkes sat down with Business Insider CEO Henry Blodget at Business Insider’s annual event, ignition, Tuesday to discuss that primacy. The two touched on a number of topics, with key observations pulled out here.
Jim VandeHei raised a lot of eyebrows at the Code Media Conference last week when he declared that subscriptions to his new venture, Axios, would be pricey to the tune of $10,000 a year. “When I talk about subscriptions, I’m not talking New York Times subscriptions,” VandeHei said. “I’m talking high end.
If you’ve been following the media and tech company acquisitions that have been happening lately, you’ve probably noticed a pattern: Mobile Network Operator A (think Verizon, AT&T) buys Media Company B (think AOL, Yahoo, Time Warner), often at a fine premium. That’s a good thing for media company shareholders, especially those that are getting acquired.
Like many other platforms, LinkedIn has swung back and forth between serving up traffic to publishers and not offering much traffic at all. But over the past year, a number of changes made to its platform have significantly increased the traffic LinkedIn drives for business-focused publishers, and it’s about to roll out two more meant to turn it into an even more vital source of readers.
Publishers have quickly realized the power of mobile notifications in drawing people back to content, so naturally they’re at risk of overdoing it. “This is a classic commons problem,” said Andrew McLaughlin, the co-founder of Betaworks. “It’s a space where if everybody behaves badly, everything gets trashed.
Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV, becoming a major advertiser there in the process. Last month, the company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times, and it wasn’t exactly airing them between infomer ...
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year. For some, that means not just creating gift guides, but working with advertisers on placing product inside gift guides, distributing their gift guides on directly monetizable platforms Instagram and Pin ...
Two new fronts have opened up in the battle between the left and the right over media bias: the Apple App Store and Google Play. In the past couple weeks, a number of prominent news publishers, including CNN, Mic, Quartz and USA Today have been hit with a flurry of one-star reviews from people claiming that the apps have a liberal bias.
Podcasts and newsletters are two things publishers are very into these days, so Refinery29 is doing both at once. This week, the women’s publisher launched Unstyled, a newsletter and podcast focused on style that could become one of its biggest moneymakers. While the connection between the two is mostly thematic at this point, uniting the two high-engagement environments could ...
It took less than a week for Facebook to cut fake-news publishers off from its display ad network. It was a swift display of damage control that does nothing to answer broader questions about whether Facebook is a media company or how it will decide to approach questions about whether it has an ideological bias.
Now that the election is in the rearview mirror, some of the most strident politics-focused publishers on the internet are shifting their focus. But not to the Supreme Court or to intrigues about president-elect Donald Trump’s cabinet. Reuters revealed this week that Breitbart, the conservative politics-focused publisher that piled up tens of millions of views during election ...
Just hours after HBO announced that it was canceling “Any Given Wednesday,” the sports-flavored talk show hosted by media heavyweight Bill Simmons, people began wondering what would happen to the rest of his newly created digital empire. HBO has made it clear it’s standing by Simmons, and its execs are optimistic that he’ll be able to help develop further projects for them.
On Tuesday night, newsrooms around the world got a pretty rude reminder that good data is very important. Before polls opened for the U.S. presidential election, Nate Silver and his colleagues at FiveThirtyEight put the likelihood of a Hillary Clinton victory north of 70 percent; the New York Times put her likelihood higher still, above 80 percent; less than a week before the ...
As a platform, Instagram might not be ideally suited to serve publishers’ digital needs. But they’ve still figured out how to make money on it. In the past year, as their audiences on the platform have increased, scores of them have turned to tactics including product placement, Instagram star partnerships and even tools that help them sell from their comments sections.
With their election hangover looming, publishers are looking to wrap this race with an experimental bang. In addition to the live blogging and relentless social updates that have become de rigueur over the past two election seasons, publishers large and small are debuting new products designed to hold readers’ attention as the votes roll in.
The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
Subscribe: iTunes | Stitcher | RSS Podcasting is having a moment. After years of operating on the periphery, the medium has become a newfound area of focus, not just for longtime podcast publishers but for A-list newcomers like Time Inc. and The New York Times, which are using their content distribution muscles to quickly scale themselves up.
Epicurious thinks video will be the secret ingredient in its new mobile app. With audiences everywhere gorging on food-related digital video, the newly launched app features video tutorials, tricks, and even lifestyle content series, all updated on a daily basis, as part of a bid to move the app past its origins as a recipe and article repository.
The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats. Most recently, The New York Times released Flex Frames ads, which are designed to be more harmonious with the look of NYTimes.com. But it’s hardly the only publisher.
On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal gives the Gray Lady a new source of income and its first taste of affiliate marketing, a revenue stream publishers have been exploring to supplement display ad revenue. The Times is hardly the first publisher to go there.