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Facebook is choking off reach in the news feed, so publishers are getting more creative with how to get their content in front of audiences there. One popular method: pay celebrities for sharing it. Visit the page of a celebrity like Star Trek’s George Takei to see how this works. Takei, who has 9.
The 2016 presidential election will be remembered for unleashing all kinds of things on American media consumers. Pop-up news podcasts are likely to be one of them. Whether it’s because of liberals’ morbid fascination with Trump’s campaign, or the smog of scandal that seems to hang over Hillary Clinton’s, political junkies have been treated to a buffet of pop-up podcast launch ...
Barron’s, the Dow Jones-owned investment and finance publication, is hardly what you’d think of as a go-to for young people. After all, Barron’s boasts a third of its readers are C-level and enjoy a net worth around $3 million. Rather than reorient a publication that’s been around for nearly a century, Barron’s has rolled out a digital offshoot, Barron’s Next, which traffics i ...
Three months ago, Thrillist CEO Ben Lerer declared on the Digiday podcast that his company would be on TV within a year. A $100 million bet from Discovery Communications just gave that claim a lot more credence. On Thursday, Discovery’s digital network, Seeker, announced it has joined together with Thrillist and two other Lerer family-owned media businesses, NowThis News (co-f ...
If the number of platforms that publishers have to distribute content to keeps increasing but the number of hours in a day remain the same, when is it worth being on a platform, and when is it worth sparing your reporters, producers and digital media staff? This problem is worth thinking about in the context of the Amazon Echo. The home assistant is the market leader in its category.
For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen. At the 2016 Media Technology Summit held on Oct. 6, publishers and marketers discussed how they can now tailor the messages, offers and content they serv ...
Five years ago, The New York Times practically abandoned podcasts. Today, its reporters are all clamoring to start new ones. Less than six months after the company announced it would form an audio team, its co-heads, Samantha Henig and Lisa Tobin, had received so many informal suggestions for shows they decided to put out a company-wide call for ideas.
A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and strategically devoid of pesky details. And for most of the media business so far, bots — like live video, distributed content teams, virtual reality, augmented reality, AI and a dozen other doodads ...
Time Inc. is the steward of some of the media’s oldest, most storied brands. But some of its recent moves have been driven by brands it’s owned for just a few months. The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim over 100 people from its payroll can all be traced ba ...
When Instagram made it possible to upload longer video clips this spring, one of the biggest winners was Fox News, a publisher that exceeds at soundbites. The cable news network has driven a huge increase in user engagement on the Facebook-owned photo sharing platform, according to data gathered by Newswhip.
After toying around with a gift guide newsletter and a few months of experimenting with affiliate links, BuzzFeed is getting serious about e-commerce. In the past month, the digital publisher has nearly doubled the size of the editorial team focused on gift-based content, and it will dramatically increase the frequency and output of its gift guide newsletter while looking for w ...
Time Inc. is increasing its reliance on outside contributors as it seeks to grow its digital footprint and serve ad partners. The magazine publisher behind People, Time and others is launching two products, Springboard and Time Inc. Connect, meant to help editors source content from contributors, some for traditional editorial content and some for native or branded content.
Marketing dollars are poised to flow into programmatic native advertising next year, and many in the digital advertising ecosystem are excited. Everyone, that is, except premium publishers. Programmatic native advertising is a technique designed to insert marketers’ messages and assets in a publisher or platform’s feed, rather than the margins where ads usually go.
The definition of what Snapchat ads can do keeps expanding. Over the weekend, Live Nation, one of Snapchat’s first key partners for Live Stories, launched an ad campaign on the platform designed to drive the sale of tickets to an upcoming Ariana Grande tour. The spots, which appear for users browsing Discover content, feature a brief message from Grande, sealed with a kiss.
Many of the woes digital media faces can be tracked back to one thing: how ads are counted. Generally, ads are based on clicks or views. For digital publishers, both present problems. Relying on clicks is a recipe for disaster in competing with Google and Facebook, and the view means churning out more pages, no matter how.
Marketers aren’t the only people turning to influencers to help build their brands. Thanks to a confluence of industry trends — more emphasis on content distribution, influencer marketing becoming a stable part of the marketing mix, the rise of video — media companies are tapping influencers to try to build editorial brands around them too. The methods and motives vary.
In a nearly full Alice Tully Hall on Tuesday, Nick Denton, the man who oversaw the rise and fall of Gawker held forth on what went wrong and why digital news publications are in a tough predicament. Denton held forth in a conversation with Fusion senior editor Felix Salmon at the closing panel at Transition, a two-day event put on by marketing platform Percolate.
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality app. On Tuesday, Time Inc. will unveil Life VR, a virtual reality and 360-degree video app available on both iOS and Android devices, as well as all other commercially available virtual reality headsets.
The comments section of a website usually becomes either a desert or a toxic cesspool inhabitable only by trolls. Publishers big and small fret over them, and more than a few have simply closed theirs altogether. But at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point.
Sometimes, having a big audience just isn’t enough. On Thursday, David Pemsel, the head of the Guardian Media Group, and Kath Viner, The Guardian U.S.’s editor-in-chief, sent an email to staff informing them that the size of its U.S. operation would be reduced by 30 percent, through a combination of buyouts and, if necessary, layoffs.