max willens

  • The New York Times is experimenting with mobile-specific headlines

    After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were making that move: “I’d l ...

    Digiday- 23 readers -
  • Why publishers are on a major health kick

    Digital publishers are caught up in a new health craze. After a years-long pursuit of scaling an audience, many publishers are now launching vertical sites, which has resulted in several dedicated to health and wellness. In the past two months alone, NBC News has launched Better, The Huffington Post launched The Scope, Time Inc. unveiled Time Health.

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  • ‘No-brainer’: Fusion charges into podcasting

    Fusion’s looking to raise its profile through audio. The Univision-owned, millennial-targeted endeavor is making a move into podcasting with a mix of the conversational shows that have been embraced recently by publishers, and higher-end, more elaborately produced fare. They’re part of a strategy to raise the profiles of Fusion’s pricey talent base and brands by getting them ou ...

    Digiday- 12 readers -
  • Anatomy of a media failure: Why Scout Media flamed out

    Heckman out (source: At the 2015 Cannes Lions, one of the largest yachts bobbing in the harbor belonged to Scout Media. Aboard the 164-foot boat, La Pellegrina, Scout executives huddled in meetings with ad execs and hosted a huge late-night party with music provided by DJ Scumfrog. Last week, the sports digital media network was sold for pennies on the dollar, amidst ...

    Digiday- 19 readers -
  • The race for direct connections: How ESPN gets readers to log in

    In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow their audience across devices, and to target them with ...

    Digidayin How To's- 13 readers -
  • Spotify is looking for original podcasts

    A big new front has opened up in the war for exclusive podcasts. Spotify has been talking to podcast producers about original shows, including Gimlet, How Stuff Works and Pineapple Street Media, according to multiple people familiar with the discussions. Spotify did not make an executive available for comment.

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  • ‘We’re five years behind’: Confessions of magazine execs

    Visit any trade group conference, and everything is going to sound great. There are no insurmountable obstacles, everything is coming up roses, and what everyone is doing has never been more important. A lot of that was in evidence Tuesday at the American Magazine Media Conference, but we thought it would be more fun to skip those and ask some attendees to open up about what th ...

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  • Pitchfork is launching a craft beer site, October, with an advertiser

    Pitchfork is going to see if it can do for craft beer what it did for independent music with a site it co-created with beer giant AB-InBev. On Tuesday, the Condé Nast-owned publication’s creative services team launched October, a site with reviews of small-batch suds, essays on topics like beer trading, a directory of beers and, eventually, a regular lineup of events and podcasts.

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  • Overload blitz? There are more Super Bowl stories, but engagement is down

    It looks like some publishers may have overdone it on their Super Bowl coverage this year. Whether it’s because of Trump mania, a less-than-compelling matchup or something else entirely, social engagement with Super Bowl content is way down, even though the amount of editorial content about the game is way up.

    Digiday- 16 readers -
  • Publishers are loving Apple’s app store search ads

    Apple’s App Store search ads have been live for just a few months, and they’re already a hit with publishers big and small. According to multiple sources, the search ads are outperforming most other user-acquisition strategies for their apps, delivering app users at a cost that’s a fraction of the alternatives.

    Digidayin Mobile- 15 readers -
  • With The Scope, Huffington Post joins the vertical craze

    The Huffington Post is hoping that a change in branding can attract a new audience to its health coverage. The Scope, launched earlier this month after about six months of planning, is a new editorial brand made up of content from Huffington Post and elsewhere. Rather than straight news or straight service, The Scope is meant to house service-y stories produced by lifestyle rep ...

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  • With newsletters hot, monetization strategies bloom

    With newsletters having a moment, the ways that publishers monetize them are growing too. Over the past year, publishers across the country have all beefed up their investment in newsletters, focusing not just on growing their audiences but on improving their design, making them more technologically sophisticated, visually rich and engaging.

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  • Snapchat wants to make sure Discover stays PG-13

    To make itself attractive to advertisers ahead of its anticipated initial public offering, Snapchat is solving problems the market may not think exists. On Monday, the platform gave the New York Times a story about imposing stricter editorial guidelines on publishers creating content for Snapchat Discover, including a ban on images that are questionable, or risqué, or that prov ...

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  • With presidency looming, Trump editorial products proliferate

    Back when everybody thought Donald Trump was going to lose the 2016 presidential election – remember that? – publishers were wondering what they would do when they wouldn’t have an orange crush of traffic padding their monthly audience totals anymore. But then he won, and now numerous publishers have gone all in, launching Trump-focused products to capitalize on the intrigue o ...

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  • How Right Side Broadcasting Network won the Trump press conference

    The big winner of President-Elect Trump’s first press conference of the year was a small publisher you most likely have never heard of, courtesy of a lift from an old school low-tech aggregator. Despite many publishers spending numerous hours and multiple platforms teasing, promoting and disseminating their coverage, a little-known site called Right Side Broadcasting attracted ...

    Digidayin Social- 13 readers -
  • How publishers squeeze new traffic out of their old content

    A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its business, now generates more than a quarter of its traffi ...

    Digidayin Content How To's- 10 readers -
  • ‘Short and sweet’: How Axios will approach content, including native ads

    Jim VandeHei made waves late last year when he implied that subscriptions to Axios, his new venture-funded media startup, would cost as much as $10,000. But VandeHei has also been adamant that advertising will be a piece of the site’s revenue puzzle. Here, he and longtime colleague Roy Schwartz, who headed up Politico’s finances for nearly a decade, discuss the native ad format ...

    Digidayin Content How To's- 16 readers -