max willens

  • Microsoft is putting Reddit comments in Bing search results

    Reddit announced a partnership with Microsoft on two separate product integrations that will see more Reddit content in the search engine’s results. The Bing integration will focus on efficiently surfacing service-y content like Reddit users’ answers to questions, as well as celebrity content from its Ask Me Anything series.

    Digiday- 8 readers -
  • Trump bump decline hits themed newsletters, too

    The Trump bump may have come and gone for ad-supported and subscription-focused publishers. But the Trump-specific editorial products that publishers launched after President Trump’s surprise electoral victory are hanging around, buoyed by user engagement, limited advertiser abandonment and their bare-bones operations.

    Digiday- 12 readers -
  • Podcast ads remain stubbornly old-fashioned

    In November, HowStuffWorks dumped the third-party ads in its podcasts. After spending most of 2017 trying to use ad networks to insert spots into its back catalog, which accounts for half of HSW’s monthly listens, the podcast publisher decided to abandon them. Instead, the company went back to monetizing the old-fashioned way: ads read by its shows’ hosts, an age-old format tha ...

    Digiday- 14 readers -
  • ‘Every brand wants to diversify’: A Digiday+ Slack town hall with Time Inc. COO Jen Wong

    Jen Wong, Time Inc.’s chief operating officer and president of digital, joined Digiday+ subscribers on Dec. 7 for a Slack town hall. Wong, who’s played an instrumental role in modernizing the back ends of Time Inc.’s brands, its advertising products and its consumer marketing operations, fielded questions about Meredith’s acquisition of Time Inc.

    Digiday- 12 readers -
  • TheStreet cuts staffers, refocuses on subscriptions

    TheStreet is pivoting to consumer revenue in 2018 after forays into video and branded content failed to take off. The Jim Cramer-founded publication laid off 10 editorial staffers last Thursday, its third round of layoffs in the past 14 months, after moves into video and branded content failed to turn around advertising revenues.

    Digiday- 11 readers -
  • Publishers see traction in branded podcasts

    Branded content renewals are generally a tough sell, with renewal rates historically hovering below 40 percent. But branded podcasts appear to be bucking that trend, as advertisers continue to hunt for ways to spend uninterrupted time with audiences. On Thursday, the second season of “DTR,” a podcast produced for Tinder by Gimlet’s content studio, Gimlet Creative, launched, ge ...

    Digiday- 24 readers -
  • Publishers chase experiential budgets with holiday pop-up shops

    To help advertisers cut through a blizzard of marketing and advertising during the holiday season, publishers are luring them with pop-up shops and events. A number of lifestyle publishers, including Clique, PopSugar and Domino, are opening holiday-themed pop-up shops or events that will run through the end of 2017. On Dec.

    Digiday- 13 readers -
  • As Amazon’s media ambitions grow, publishers are wary

    As Amazon’s media ambitions grow with every passing quarter, it is leaning on its publisher partners more than ever to realize them. Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices or to porting content like recipes over to Amazon Prime Now, its same-day delivery service.

    Digiday- 16 readers -
  • ‘Almost obnoxious’: Publishers balk at promoting Amazon’s private-label wares

    Amazon is trying to enlist publishers to push fashion items from its private-label brands like Lark & Ro this holiday season, but it’s running into resistance. According to sources at five publishers, Amazon reps are dangling significantly higher commission rates in front of publishers on its private-label fashion and housewares products, starting around 15 percent, but in ...

    Digiday- 21 readers -
  • Serious Eats is making recipes shoppable through Amazon

    Serious Eats and Simply Recipes, which are both owned by food-focused Fexy Media, made a deal with Amazon that makes some of their recipes shoppable through Amazon Prime Now, Amazon’s fast delivery service. Amazon Prime customers in 30 cities can click a button at the foot of a recipe on Fexy’s sites to add the ingredients to their carts, which will be delivered within two hours.

    Digidayin Affiliate Display- 17 readers -
  • Under The New York Times, Wirecutter has grown from 35 to 65 people

    The most important shopping time of the year is upon us, and The New York Times’ most important shopping acquisition is ready to go. Since the Times purchased the Wirecutter for an estimated $30 million in October 2016, the head count at the commerce-focused publisher has nearly doubled from 35 to 65, and the ways the Times has integrated Wirecutter content into its core prope ...

    Digidayin Affiliate- 17 readers -
  • Facing programmatic ad challenges, ThinkProgress pursues membership revenue

    Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on “controversial subjects.

    Digiday- 12 readers -
  • BuzzFeed now has 19 people writing commerce content

    BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds Will Appreciate,” BuzzFeed no ...

    Digiday- 11 readers -
  • One year in: What The New York Times learned from its 360-degree video project, The Daily 360

    Every day for the past year, The New York Times has published a 360-degree video. The installments for the Samsung-sponsored project, called The Daily 360, were shot across 57 countries, with the help of over 200 different Times journalists. The videos gathered 94 million views on Facebook, and 2 million views on YouTube; the company declined to share view counts for its owned ...

    Digiday- 12 readers -
  • Who What Wear and Byrdie plan dozens of gift guides for the holidays

    Commerce-focused publisher Clique, home to fashionista site Who What Wear and beauty pub Byrdie, plans to produce dozens of gift guides over the next two months. Using data about which items have sold most briskly across its titles throughout the year, the sites will roll out over 110 gift guides, focused on everything from price points (“Under $50“) to a gift’s intended recip ...

    Digiday- 14 readers -