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Publishers have newfound interest in commerce as a revenue stream, but young-men’s sites are old hands at this. Take the Chive. It started selling T-shirts back in 2011. Now, Chive owner Resignation Media, which also owns the Berry, has two standalone e-commerce storefronts, The Chivery and Buy Me Brunch, driving a $20 million commerce business that accounts for one-third of i ...
Earlier this week, the newsroom at The Washington Post excitedly gathered to watch its real-time analytics dashboard Chartbeat soar past its record for concurrent traffic. But despite a seemingly inexhaustible supply of say-what political news, there are signs that attention is waning for political publishers.
Back in 2013, Business Insider started its fledgling research unit, BI Intelligence, as a way to get direct revenue from readers. Over three years later, BI has grown its research group to 40 people, with 7,500 subscribers for $2,500 memberships, and it’s adding its own proprietary research panel, BI Insiders, a 15,000-person research panel, to the mix.
Condé Nast wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties.
Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce. Last month, Business Insider’s commerce team, Insider Picks, started using the video giant to drive sales, using clips of things like a stovetop pizza oven (over 12 million views), or a wine glass that features a built-in aerator (4 million views).
The Daily Beast has been looking for ways to build deeper relationships with its brand advertisers. To do it, it had to take an axe to its most powerful traffic magnet, the homepage, which the Beast’s editor-in-chief, John Avlon, says attracts over 40 percent of its monthly visitors. In a redesign unveiled on Wednesday, that meant cutting the number of articles on the page by ...
While it remains a specialized technology, voice is booming. EMarketer released its first forecasts for the voice assistant market, and it’s grown faster than many analysts expected after Amazon introduced the Echo to a wide audience in 2015. Here’s what’s happening in voice, in five charts. Amazon dominates, and cheaper devices are a major reason It’s easy for consumers to ...
To expand its branded-content business, Cheddar is going to school. The millennial-focused financial news network created a set of virtual courses for Strayer University that are Cheddar-branded and hosted by its founder Jon Steinberg. The program is an example of the variety of ways publishers are trying to make money outside of traditional display ads.
Publishers have their ups and downs with distribution platforms, but LinkedIn is having a moment, at least with business news outlets. Since LinkedIn overhauled its news feed, added analytics tools for publishers and began testing a trending topics module, business-focused publishers have gotten traffic spikes from the platform, with some of them now drawing millions of readers every month.
Mic’s leveling up its video game coverage. On Wednesday, the millennial publisher, just weeks removed from a $21 million round of funding, will unveil Multiplayer, another vertical site aimed at gamers. It launches with a staff of four, plus seven remote contributors, as well as access to Mic’s video and events teams.
Publishers may all be moving toward commerce, but PopSugar plunged into it. Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop. When someone lands on one of these posts, like “The Biggest Designer Shoes of 2017,” a circle pops up in the lower-left corner of the browser window that invites the reader to peruse similar items, other product ...
On Tuesday, About.com is going to change its name. The digital publisher is expected to announce at the Collision Conference that it will henceforth be known as Dotdash (pronounced “dot-DASH”). The new name is supposed to work on multiple levels. About CEO Neil Vogel said the dot is a nod to the period that was core to the publisher’s old logo, while a dash is a typographic sy ...
Reader revenue has become the hot topic for many publishers as digital ad revenue is harder to come by. Investor’s Business Daily is mining data from its logged-in readers to develop high-priced products for them. While IBD routinely ran focus groups and surveyed its subscriber base to figure out how to serve its audience, it realized it could get more information about curren ...
Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the popularity of its long articles shows that people care about long, quality storytelling, the popularity of Facebook and Snapchat notwithstanding.
Amazon has been quietly expanding into ad sales. Now, it’s flexing its muscle in the subscription business. On Monday, the tech giant announced Subscribe with Amazon, a new program that lets publishers and other digital creators sell digital subscriptions directly inside Amazon’s platform. Rather than buying a digital subscription from a publisher’s website, readers can now buy ...
Most publishers that share a story about George Clooney on Facebook would know to target the segment of its audience that’s interested in George Clooney. Fewer would consider targeting the post at people who are interested in Conway Twitty or Cristiano Ronaldo, though. The Los Angeles-based startup Ranker does, and that’s been a major reason for its climb on Facebook.
Pinterest and publishers should be a match made in heaven. One wants to be a utilitarian hub for inspiration and ideas. The other wants to build, then monetize direct relationships centered around the passions of readers. Both should happily provide raw material for one another in a virtuous cycle. But it hasn’t quite worked out that way.
Two big trends with publishers are video and commerce, and Daily Dot is combining the two. The Austin-based digital media company has built a multi-pronged commerce operation focused on videos distributed through Facebook. A small team pushes out over 20 videos per month, and it’s learned enough from the videos that it’s now having conversations with brands about doing branded video with them.
Millennial publisher Elite Daily, which soared to profitability in its first year, only to become a write-down late last year, is getting a new lease on life. Women’s interest publisher Bustle announced Monday that it had acquired Elite Daily from the Daily Mail Group Trust, which bought the millennial publisher for $40 million in 2015.
The Financial Times is spending money to make money. In the past month, the Nikkei-owned financial news publisher has launched two separate marketing campaigns, one for a new weekend product that offers digital access plus a print copy of the FT’s Saturday edition, as well as a separate brand campaign, “Black and White,” it produced with the help of Essence Digital.