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Two weeks ago, Mashable published its first e-commerce post. Instead of promoting a gadget or clothing, this post offered readers a subscription to Disconnect, a VPN and ad-tracking blocker. Mashable, along with Gizmodo Media Group, Ziff Davis and Purch, have begun publishing e-commerce posts aimed at getting readers to subscribe to services rather than purchase physical goods.
Digital video is a seller’s market. So, publishers are starting to think like networks. In June, science-focused publisher Inverse announced it had eight new shows in development, including “Science and Chill” and “Meme Hunters,” two of which it already sold to two platforms and two more that it expects to monetize through ads. Inverse is not known as a video player.
Fullscreen studio Rooster Teeth is getting into podcasting. announced the formation of a new business unit, called The Roost, ostensibly a podcasting network that offers creators numerous different ways to make money, including ads on their podcasts; designing, selling and shipping merchandise; booking and producing live events; and even licensing opportunities.
As it continues tacking in the direction of a digital-first publisher, Time Inc. is leaning harder into distributed media. Two days after the company announced it would cut its workforce by 300 people, Time Inc. is unveiling The Pretty, a beauty-focused video brand designed for Facebook and Instagram.
Ad blocking remains a clear and present danger to the digital advertising ecosystem. But digital media’s key players all have very different agendas when it comes to the practice. Here’s a look at the latest in ad blocking, with data and insights compiled from various sources: The headlines: • In the past month, Google and Apple have both announced that future versions of Ch ...
Twelve years ago, Gary Caplan took a meeting with Time Inc. to discuss pots and pans. Caplan, a brand-licensing agent from California, was in New York on behalf of Corningware to forge a deal with Real Simple, Time Inc.’s biggest lifestyle title, that would put the magazine’s logo on a line of kitchenware. It didn’t go well. “It was like pulling teeth,” Caplan recalled. “They didn’t get it.
The world’s biggest platform for podcasts is going to shed new light on the state of advertising in the space. On Friday, Apple announced it would soon begin offering podcast creators some rudimentary audience analytics. Here is what you need to know about Apple’s announcement. The state of podcasting: • Podcasting started as an Apple-dominated medium, and it remains one.
Verticals are hot in media. CNN is taking the wraps off CNN Travel, a new vertical site that will provide people with travel recommendations for families. It launches with a staff or 10, with aspirations to triple that by the end of the year. The site will focus on travel recommendations. At launch, CNN Travel offers illustrated city guides of world capitals ranging from Dubai ...
There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. Publishers are emphasizing stories designed to spark sadness, happiness or anger, whether through headlines or in the content itself, to stoke maxi ...
Local publishers have to juggle a lot to stay in business. Charlotte Agenda, which covers Charlotte, North Carolina, has become profitable since it launched just over two years ago. It got there by diversifying its revenue sources, building deep relationships with its local advertisers and building as big a footprint as possible.
BET will debut a Facebook Messenger bot to serve as a companion to BET Experience, a four-day festival in Los Angeles that culminates in the BET Awards, which air June 25. The bot, created in partnership with startup Conversable, is designed to answer common attendee questions about things like directions and set times.
Gizmodo Media Group is trying to get bigger by thinking smaller. Last week, the Univision-owned unit launched Offspring, a parenting channel under Lifehacker, its service-oriented site. It’s the second vertical Gizmodo launched this year after Compete, about e-sports, came in February, for a total of nearly 40.
NBC News has started to roll out two new kinds of display ads that are designed to meet advertisers’ demands for viewability. The ads, which NBC developed in-house and are initially visible on two verticals, Mach and Better, are a custom display unit and a “ping pong” unit, which rolls through a sequence of images as a user scrolls down the page.
Refinery29 knows how to stand out in its readers’ inboxes. Its biggest newsletter, Refinery29 Everywhere, boasts a click-to-open rate of 63 percent, which means the percent of people who, once they’ve opened the newsletter, have clicked through to the site. That’s more than four times higher than the average click-to-open rate of 15 percent for both beauty-focused newsletters ...
The duopoly has gobbled up artificial intelligence startups, and it’s hungry for more. Research released earlier this month by CB Insights found it acquired 34 AI startups in the first quarter of 2017, which more than doubled the total acquired during the same period last year and easily surpassed the previous high of 28, which came in the third quarter of last year.
The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...
The Village Voice wants to sell subscriptions. About 18 months after it changed hands, the alt weekly unveiled a new website this week that supports a broader range of digital ad units and is designed to help sell subscriptions and drive people to pickup physical copies of the paper. “We wanted to reset what the Voice is,” editor- in-chief Stephen Mooallem said.
Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances, lectures and storytelling, will take this to the extreme when it hits the road to share its first “issue” of 2017. Four advertisers will give live, multimedia presentations to small audiences.
Publishers have newfound interest in commerce as a revenue stream, but young-men’s sites are old hands at this. Take the Chive. It started selling T-shirts back in 2011. Now, Chive owner Resignation Media, which also owns the Berry, has two standalone e-commerce storefronts, The Chivery and Buy Me Brunch, driving a $20 million commerce business that accounts for one-third of i ...
Earlier this week, the newsroom at The Washington Post excitedly gathered to watch its real-time analytics dashboard Chartbeat soar past its record for concurrent traffic. But despite a seemingly inexhaustible supply of say-what political news, there are signs that attention is waning for political publishers.