max willens

  • Vanity Fair’s The Hive created 200 different powerbroker newsletters

    In politics and business, there are certain figures that warrant constant attention. For the past six months, Vanity Fair’s blog, the Hive, has tested a product that allows readers to stay informed about those people more easily. The Hive’s personalized newsletter product, The Players, lets readers follow 150 specific figures: Any time the Hive writes a piece about a person so ...

    Digiday- 12 readers -
  • GQ’s measured approach to video on platforms

    It’s easy to complain there’s no money in socially distributed video. But GQ is proving that by developing longer, episodic series for platforms besides Facebook, it’s possible to build a profitable video operation that lives on multiple platforms at the same time. The men’s lifestyle publisher has a full-time team of seven making content for social platforms, though it also l ...

    Digiday- 11 readers -
  • Reddit’s unlikely first edit partner: Time magazine

    Time magazine has a new, formalized source of inspiration for stories. On Oct. 12, the Time Inc. flagship is announcing an editorial partnership with Reddit, the community and platform that has helped and flummoxed publishers for years. Through the partnership, Reddit staffers will help find and flag original stories written by Reddit community members for Time editors, who wi ...

    Digiday- 29 readers -
  • How The New York Times, BuzzFeed and others stack up in video

    For good or ill, 2017 will be synonymous with the pivot to video. Over half a dozen publishers laid off editorial staff this year to free up more resources for video. Some observers see the pivot to video as a panic move, but they are a sign of where the industry is going as it hunts for high CPMs: 80 percent of the publishing executives Digiday surveyed last month disclosed t ...

    Digidayin Social How To's- 22 readers -
  • How Clique Media Group uses audience data to inform everything it does

    Three years ago, Clique Media Group decided it needed more data from its readers. The 10-year-old lifestyle publisher, which caters to millennial and Gen Z women, was analyzing the performance of its content in an informal way, but its CEO, Katherine Power, decided CMG had to be more rigorously data-oriented if it was going to become what Power and her co-founder, Hillary Kerr, ...

    Digidayin How To's- 9 readers -
  • ‘We’ve learned a playbook’: How The Verge used Facebook video to grow Circuit Breaker

    As The Verge looks to get more vertical, it will use a playbook developed with its gadget blog Circuit Breaker. The vertical, which the tech publisher launched in the spring of 2016, rode a video strategy to nearly 1 million Facebook fans, a live show that debuted on Twitter this week and a growing pipeline of video projects it’s able to sell separately to advertisers through sponsorships.

    Digiday- 12 readers -
  • Anime media brand Crunchyroll is expanding into events, commerce and more

    For devoted anime fans, the streaming service Crunchyroll has long been a crucial part of their lifestyle. And in the past year, the Otter Media-owned brand has aggressively expanded its commerce, events, licensing and original content operations as part of a bid to super-serve its audience. In September, Crunchyroll held its first convention, drawing over 35,000 attendees thr ...

    Digiday- 20 readers -
  • How publishers are trying to Amazon-proof their e-commerce strategies

    Publishers worried about platform dependence have to watch their backs on e-commerce, too. As more publishers have charged into commerce looking for new revenue, many have run straight into the jaws of Amazon, which is a convenient, yet addictive partner. For some publishers, Amazon represents upward of 80 percent of their affiliate commerce revenues, and its penchant for drop ...

    Digidayin How To's- 11 readers -
  • The state of TV’s decline, in 5 charts

    Linear TV is still a rock-solid investment: Networks are still gloating at their upfront presentations. But there are seams in what once looked like an impregnable wall. Google, Facebook and Amazon are all eyeing linear TV. Here is what’s informing the slow decline of linear TV, in five charts. A long way to go Linear TV broadcasting’s ad growth is beginning to slow as spendi ...

    Digiday- 10 readers -
  • People launches a $60-a-year subscription program

    Time Inc.’s People is getting into the rewards business. On Sept. 27, the celebrity magazine will unveil People Perks, a digital rewards program offering users deals at over 1,000 retailers, ranging from electronics retailers like Best Buy to restaurant chains like TGI Fridays. Members also can win tickets to Time Inc. events like Oscar red carpets and Tony Awards rehearsals.

    Digiday- 11 readers -
  • ‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp

    After years of eschewing banner ads, BuzzFeed reversed course this summer when it rolled out programmatic advertising across its owned and operated sites. We asked Edwin Wong, vp of research and insights at BuzzFeed, ahead of his panel at Advertising Week New York, about the pursuit of scale, state of branded content and more. Our conversation has been edited and condensed.

    Digiday- 14 readers -
  • ‘You have to take a longer approach’: Group Nine CEO Ben Lerer on monetizing video

    About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker. With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.

    Digiday- 31 readers -
  • ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

    A lot of commerce-focused publishers have hit a wall on Facebook. Many publishers are turning to commerce to generate revenue in a challenging ad climate. But they’re having a hard time incorporating Facebook into their plans. That’s partly because the economics of commerce-focused posts differ from ad-supported posts.

    Digiday- 13 readers -
  • ‘Facebook is the engine’: Overheard at Digiday Moguls

    Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss the issues on their minds. As with our other events, Moguls operates under the Chatham House Rule, which means comments are on the record but not attributed.

    Digidayin Social- 10 readers -
  • Domino moves into brand licensing with dinnerware maker Lenox

    Domino Media Group’s first brand-licensing partnership is one the publisher expects to dine on for a long time — literally. On Sept. 19, the lifestyle publisher will announce a partnership with Lenox, the dinnerware company behind brands including Dansk and several brand-licensed lines for celebrities including fashion designer Kate Spade and chef Rick Bayless.

    Digiday- 18 readers -
  • High-end digital publishers discover a new platform: print

    Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical. This month, high-end watch publisher Hodinkee launched the first issue of a new biannual magazine, and women’s publisher Goop’s first print issue also hit newsstands.

    Digiday- 18 readers -
  • USA Today sees a template in its Hurricane Irma email newsletter

    In its preparations for the arrival of Hurricane Irma last week, USA Today thinks it’s found a formula that it can use to keep its readers informed during future natural disasters. Last week, it began sending out Watching Hurricane Irma, a kind of pop-up newsletter that collects and summarizes the reporting from USA Today reporters and local reporters working at the five Flori ...

    Digidayin EMail- 20 readers -
  • The state of news subscription bundles, in 5 charts

    With ad-supported digital media companies in choppy waters, more publishers are trying paid subscription models. On Tuesday, Chartbeat founder Tony Haile revealed more specifics about Scroll, a startup he launched quietly at the beginning of 2017, using a $3.1 million seed round he raised from a number of publishers, including The New York Times.

    Digiday- 20 readers -
  • The pivot to authentication: Inside Fox News’ first site redesign in 5 years

    As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in. On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years. The revamp is designed to push more notifications of live and breaking video news to readers, and above all, get visi ...

    Digiday- 21 readers -