Maximilian Tatton Brown

  • Content: What's in a name?

    I’ve written before about the difficulties of the word 'content'. It’s too often bandied around in discussions that lose sight of its meaning to viewers versus its importance in their strategy. And that blindness is costly. But you quickly find yourself drawing on it because it’s the common reference. Much of the time, that will remain true.

    Maximilian Tatton Brown/ Econsultancyin Content -
  • Content: What's in a name?

    I’ve written before about the difficulties of the word 'content'. It’s too often bandied around in discussions that lose sight of its meaning to viewers versus its importance in their strategy. And that blindness is costly. But you quickly find yourself drawing on it because it’s the common reference. Much of the time, that will remain true.

    Maximilian Tatton Brown/ Econsultancyin Content- 4 readers -
  • A day with Inbox: has Google fixed email?

    We all use email differently so here’s my context: I run Inbox Zero + a simple Getting Things Done policy to my email and task list. I’ve been using Mailbox to triage and smash through my inbox, both on mobile and with the new desktop beta. I’m a firm believer that if you read an email and don’t take some kind of action with it, it festers in your unconscious.

    Maximilian Tatton Brown/ Econsultancyin EMail Google- 1 readers -
  • A day with Inbox: has Google fixed email?

    We all use email differently so here’s my context: I run Inbox Zero + a simple Getting Things Done policy to my email and task list. I’ve been using Mailbox to triage and smash through my inbox, both on mobile and with the new desktop beta. I’m a firm believer that if you read an email and don’t take some kind of action with it, it festers in your unconscious.

    Maximilian Tatton Brown/ Econsultancyin EMail Google- 1 readers -
  • Twitter’s 'action+caption' marches on

    It’s a long time since a tweet meant just 140 characters and a little metadata for location. It’s time to start asking what happens when Twitter Cards become little units of web in their own right. With the launch of Audio Cards, we’re seeing one of the most distinct demonstrations of this potential so far.

    Maximilian Tatton Brown/ Econsultancy -
  • Twitter’s 'action+caption' marches on

    It’s a long time since a tweet meant just 140 characters and a little metadata for location. It’s time to start asking what happens when Twitter Cards become little units of web in their own right. With the launch of Audio Cards, we’re seeing one of the most distinct demonstrations of this potential so far.

    Maximilian Tatton Brown/ Econsultancy- 5 readers -
  • Cadence, Consistency and PR Excellence

    At one stage, I worked with an email marketing company founded, in part, by a clever Croydonite called Tink Taylor. And one of the biggest things I discovered is that there are dozens of lessons in email that can be applied to smart, modern PR campaigns. Think about deliverability, for example. Between Gmail’s multiple inboxes and overzealous spam filters, how suicidal does a ...

    Maximilian Tatton Brown/ Econsultancyin EMail- 4 readers -
  • Product Hunt, PR tools and my advice for startups

    ProductHunt is brilliant. People share new products they’ve found and, in the manner of Reddit and HackerNews, the crowd of readers vote the best to the top. You know that guy/gal you follow on Twitter who always seems to be a source of neat things? These are the secret places they spend their time.

    Maximilian Tatton Brown/ Econsultancy- 2 readers -
  • Death to content: long live the editor

    If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame. In the effort to rule their industry, almost every player has ended up churning out the same old slurry by neglecting a key element of creating great stories. It comes down to this: the world doesn’t need more content, it needs better editors.

    Maximilian Tatton Brown/ Econsultancyin Content- 14 readers -