mayur gupta

  • Modern marketing is in need of an anti-channel mindset

    There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we haven’t been able to transform the theory into reality and deliver the most immersive and seamless experiences for the consumer. In actual practice, we continue to put the channel, the technology or the technique first.

    Marketing Land- 17 readers -