mediamath

  • Measurement in a multichannel world

    This post was written by Dave Reed, Managing Director, EMEA, at MediaMath In a busy multichannel environment, brands are fighting to gain the attention of consumers who move seamlessly from device to device and from digital channels to bricks-and-mortar outlets. The customer journey doesn’t begin at the point they reach the store or arrive on a website; instead, they often un ...

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