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As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $2 ...
Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.
A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty convincing your manager t ...