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When adding social media into your marketing mix, it’s important to build in time for your team to participate in online groups or forums. In my previous blog post, “5 Reasons Why Online Communities Are A Good Investment for Your Brand,” I discussed the benefits of participating in these groups, including staying on top of industry news, gaining credibility, and generating brand awareness.
Tis' the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season.
It's hard to scroll through your Instagram feed and avoid swiping past a branded post. Companies have caught wind that Instagram is the "new spot to be" on social media. However, the question still remains, how are they making money posting pretty pictures, and should my brand be on Instagram too? Before diving in and setting up your company's profile, here are a few insights ...
For the past 30 days, the spirit of futbol has captivated people around the world. Unless you have been under a rock for a month, it's hard to ignore the jerseys, chants, costumes, memes, drama, Buzzfeed lists, tweets, instagrams and excitement of the FIFA World Cup. It's only once every four years that fans band together and fly their country's colors in the hopes of watching ...