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Landing page design and aesthetics have long been up for debate (flat design? Parallax? eternal scroll?), but we’ve been able to pinpoint a healthy list of mission-critical best practices that we don’t see changing in the near future. If you’re struggling to optimize a landing page, start with the following tips and examples.
Most of my time in Q3 and Q4 was spent transitioning onto new client accounts. This can be a bit overwhelming at first, depending on the amount of history the account has. Some have more baggage than others as far as past testing and account structure. I’m still trying to figure out the best way to tackle these transitions, but the more I think about it, the more I see simila ...