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Airbnb’s recent Super Bowl commercial, created in three days and including no more branding than an end-card icon, flaunted a company comfortable with its mission. The ad, focused on diversity and inclusivity, and released alongside a more specific email to Airbnb customers, introduced a brandwide program created to provide housing to refugees.
It’s surprising to see how few local delivery startups stand out with their marketing messaging. For the uninitiated customer, what’s the difference between Postmates and Delivery.com, or DoorDash, Caviar, and Grubhub? Their websites have similar closeups of delicious dinners and offer some version of “we deliver food to your house” as copy.
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precis ...
Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But while many local SMBs (small and medium-sized businesses) are moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled grassroots marketing.
On December 13th, Facebook launched its Events app on Android to a reasonable amount of fanfare among social tech nerds, and little mention elsewhere. The iPhone version of the app had been around since early October, peaking in download popularity at #1093 in the US iTunes store on October 8 (or #63 on that same day if you’re only counting social apps).
Scaling local seems oxymoronic, which is why advertising platforms — digital and analog — rule in the local space. If you Google the term “local marketing agency,” you’ll see results for SEM and ad campaigns, plus nods to local SEO (which often begins with scaled citation tools, like Yext). The agencies that do focus on content development are generally targeted toward local ...
When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience conversations, networking, and even (sometimes) fun. But event selection is often arbitrary, at best. At the first startup I worked for, we chose to sponsor a B2C marketing event because it fit best into our calendar.
With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew Research Center reported that traditional newsroom staff shrank by 10 percent in 2014, with average weekday print news consumption falling seven percent in 2015. On the surface, this seems like a scary forecast for local news.
Coca-Cola "Why We Sponsor" worldwide campaign. With Orchestral FilmScore composed by: Federico Jusid Agency: McCann Worldsgroup/ McCann Spain www.federicojusid.com Las hazañas de los mejores deportistas de la historia han provocado un efecto dominó en la sociedad, logrando que millones de personas prac ...
Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment. A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be higher than global campaigns, bu ...
Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team needs to access people who live, work, eat and play locally to your target city. Sponsorships of events and nonprofits provide this way “in” to a local community.
Are you starting from scratch with social media? Got a new product or a new business? Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence. Discover a timeline for launching your business on social media.
Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale of what came before the hit blog or product. It’s the story of why the company is what it is today. Compelling backstories are the roots from which brand lore grows – a lesson I’ve learned as my (formerly pure SEO) team branches ...
Do you want to freshen up your social media marketing? Have you thought about looking at other accounts for inspiration? Checking out what other companies are doing on social media can help you brainstorm your own content tactics. In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Does your email opt-in copy make prospects want to tune in for more? Image by Raining Rita via Flickr. If you want to keep growing your email list, you need a powerful email opt-in offer that stands out and captures the attention of your audience. One that shows why prospects absolutely need to sign up for your email newsletter.