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A few weeks ago when I decided it was time to optimize my dating life, I took the first step by creating a list of the qualities I’d like to attract with my profile. It’s an approach I also take in optimizing websites. I need to understand the qualities of an ideal business prospect, one that is likely to convert on the site.
As a scientist, I’m obsessed with data in every aspect of my life. I calculate wait times in lines based on number of customers and speed of the checkout clerk. I check multiple spreadsheets and websites to optimize cash back rewards and airline points before purchasing anything. So when I decided it was time to look for a lab coat that matches mine, joining an online dating s ...