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As a small business owner, you are responsible for more than just selling your products and services. If you’ve taken on blogging, you now have the task of entertaining and educating people with helpful content. Looking for blog post content that delivers a lot of value? Take a look at these eight ideas of things to blog about so your content is sought out by readers. Solve a problem.
If you have yet to integrate visual content into your marketing strategy, you are probably missing out on a gigantic opportunity to increase your reach and engagement. Visual content – videos, images, and slide shares – should be more than an add-on element of your marketing strategy. There’s a good chance your competitors are using visual content – 71 percent of marketers no ...
The blogging business is booming, but with every success story, there are thousands of failed blogs and disappointed bloggers. There’s a key to making it in this industry, however. The more prepared you are before you begin your blogging journey, the more likely you are to build a successful blog.
It’s modern wisdom that good marketing and good content go hand-in-hand, but it’s equally true that today’s busy audiences don’t have the time or attention to devote to reading long blog articles. While we can practice some tricks of the trade—like using small paragraphs, bulleted lists and bolded text—this isn’t the best method of catching the reader’s eye.
Now that you’ve got some blogging under your belt, you’re likely on the prowl for new tools to improve the effectiveness of your blog. Whether you’d like to introduce a subscription service or you want a better way to manage your upcoming posts, these 10 tools will help you get your blog to the next level, strengthen your brand, and make your life easier in the process.
Many bloggers see content curation as unimaginative and, at the very worst, lazy. But re-sharing, re-tweeting, and re-blogging engaging online content can actually be just as creative as writing fresh, original blog posts. Not only can it flesh out your blog or social media platform with thoughtful commentary from fellow creators, but it can also help create a unique composit ...
In today’s marketplace, engaging customers is less about sales and marketing, and more about creating a mutually beneficial relationship—a relationship based on respect and the fact that you need your customers as much as they need you. Customer feedback helps you improve your business, which lets customers know they’re heard and appreciated. In turn, this fosters brand loyalty.
Infographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info more digestible, easier to understand, and way more likely to go viral.
Practically since the advent of blogging, people have been proclaiming that blogging is dead. There’s a new eulogy written for blogging every year, from major platforms—respected and popular sources like The Content King, Social Media Today, The Guardian, Politico, and even The New York Times have filled blogging’s grave and written its tombstone.
For many bloggers and content marketers, going viral is the ultimate goal. There is so much content out there competing for attention, it’s easy for yours to get lost in the crowd—and viral content is the best way to reach a lot of people, quickly. Of course, you can’t choose what content will go viral.