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A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar? That’s why I spend a lot of time helping content professionals put their strategies into words.
While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can have – in your content marketing. After participating in the CMI Content Strategy 101 Twitter chat, I welcomed the opportunity to answer more questions.
“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong.