meghan casey

  • Why You Need Content Strategy Before Editorial Planning

    “I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong.

    Content Marketing Institutein Content- 21 readers -