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On 2nd August 2016, Instagram Introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Instagram Stories is surely an act of digital and business warfare. That’s the only way I can interpret Facebook’s apparent go-forward strategy for tackling Snapchat, a social media juggernaut Facebook once tried to buy.
The single most important strategy in today’s content marketing world is using video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period! No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy fo ...
With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes.
Facebook is all the rage this year… There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And if you want to do it properly, you need to leverage video marketing.
Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have dfferent functions to perform. Your homepage is designed to serve several purposes in one go, such as introducing your company, and giving a brief overview about your product or services.
Online marketing is evolving rapidly. Each New Year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The uptake of new technology is faster than ever before, which means access to your audience ...
Driving traffic to your website has become a major marketing priority. But with so much competing advice, contributing factors and variable opportunities it’s often hard to figure out exactly how to get the best results. When putting together a traffic-driving strategy you need to get a little creative, because one of the most effective ways to drive website traffic is to le ...