melanie deziel

  • What Journalists Can Learn From Marketers

    After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those with backgrounds in marketing tend to f ...

    The Content Strategist- 8 readers -
  • How to Overcome the ‘Three Month Slump’ of Branded Content

    “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content studio asked for advice. Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth.

    The Content Strategist- 13 readers -
  • The 4 Elements of a Perfect Sponsored Content Campaign

    Each year for the last several, advertisers have increased their spending on content marketing, publishers have announced the formation of designated teams to produce it, and ad tech companies have raced to find new ways of measuring the impact of campaigns. In this race to the top, we’re constantly asking ourselves as an industry, “What’s working?” A common example of a nati ...

    The Content Strategistin Content- 11 readers -