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Excitement is in the air as we celebrate our nomination for a Marketing Excellence Award in the Digital Transformation category for our work on the DickiesStore Digital Marketing Revamp. This is the second time we have been shortlisted for our work on the DickiesStore campaign. The Chartered Institute of Marketing (CIM) Marketing Excellence Awards now in its sixth year, recogn ...
Posted by Melissa Botha on Dec 22, 2014 | Tagged as: It has been said that fools learn from their own mistakes, but the wise learn from the mistakes of others. This is something we take to heart. And this is why we like keep a watchful eye on the ever-changing social media industry and our own results, as well as other key players in this fast paced game.
In the lead up to our 10th anniversary, we sat down with founders Louis Venter and Thomas Schonenberger and asked them to share their 10 things learnt from running a successful digital marketing agency. Over the next few weeks, we will be doing an evolution blog ...
Posted by Melissa Botha on Nov 6, 2014 | Tagged as: Tags: Christmas, John Lewis The countdown to Christmas has begun – John Lewis has unveiled its 2014 advert! The much awaited commercial was launched on social media earlier today, it is currently trending on Twitter and has racked up 376 236 views on YouTube in just over 6 hours.
As 2014 comes to an end, it is time to reflect on what went wrong, what went right and what changes happened in digital marketing this past year. At MediaVision we try our best to stay on top of all the changes in social media, inbound content marketing and search engine optimisation (SEO). However, this is not an easy task, with constant changes to algorithms in social sear ...
Christmas is only a few months away and if you have not started working on your Christmas campaigns, it is time to get going. Here’s a look at the top campaigns from 2013, why they worked and how you can achieve success in 2014. Top UK Ads of 2013 John Lewis Sainsbury’s Marks and Spencers Boots Morrisons Debenhams Best International Ad My fa ...
On the 4th of July, federal prosecutors have charged a man for the hijacking of Burger King’s Twitter account in 2013. In February of that year, the Burger King Twitter account got hacked and become McDonalds. The very next day Jeep became Cadillac. Within days, other well known companies reported via Twitter that they too were hacked.
The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world have matured in terms of setting the stage to make the 2014 World Cup in Brazil one of the biggest social media events of the year. Back in 2010, there were those who used social networks to update and share messages.
Over the past few months, Pinterest has been “experimenting” with promoted pins, which allows brands to buy keywords to bump up their positioning in search results and within category feeds on the site. A promoted pin is an ad unit that looks just like a regular user’s pin except it’s a paid placement.