melissa eggleston

  • Go Beyond Analytics to Give Customers the Content They Crave

    Imagine that you recently redesigned your company website and are looking at your site analytics. You notice visitors are spending much more time on one of your revamped pages. A small, satisfied smile crosses your face and you feel a sense of relief. Thanks to your efforts, people must be more engaged and are happily spending more time on your site. Wrong.

    Content Marketing Institutein EMail Content- 13 readers -
  • A UX Lesson for Content Marketers: Your Invisible Advantage

    The morning after, she was a mess. Wrinkled dress, cookie crumbs in her hair, and big bags under her eyes. My 2-year-old’s first whiny words after waking: “I wanna go back to the party!” Delighted by the music, dancing, food, and people, she remembered the experience with glee. Just like a well-thrown party, user experience (UX) combined with terrific content can have an outs ...

    Content Marketing Institutein Content- 18 readers -