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With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in native content, continues to be a proven method to reach consumers and drive sales. Affiliate advertisers looking at ways to be most successful in 2016 should determine plans now.
The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all year long, and after last year’s record-breaking season, the bar has been raised. You’ve pored over this year’s holiday predictions, planned your marketing calendar, dotted your i’s and crossed your t’s.
I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people have. At risk of sounding crazy, I think this lends an edge to my leadership style — client services requires being in the moment and reacting to what is happening in real time. However, this will not be a “Jerry Maguire“-style personal mission statement agains ...
It’s no surprise that each year, Valentine’s Day advertising focuses on love, romance and affection. It’s a time where men and women around the world try and find the perfect gift in the form of flowers, tasty chocolates and sparkling jewelry. Despite the fact that the bulk of Valentine’s Day purchases are attributed to a few select categories, consumers are still spending a ...