Melissa Lafsky

  • Does Your Content Need a Permanent Home?

    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platf ...

    Melissa Lafsky/ The Content Strategistin Content- 11 readers -
  • How To Write a Content Strategy That Works

    Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the Internet. But despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.

    Melissa Lafsky/ Relevancein Content How To's- 10 readers -
  • This is How You Write a Content Strategy That Works

    Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.

    Melissa Lafsky/ The Content Strategistin Content- 1 readers -