Melissa Lafsky

  • Does Your Content Need a Permanent Home?

    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platf ...

    Melissa Lafsky/ The Content Strategistin Content- 19 readers -
  • 4 Virtual Reality Rules for Brands

    Will virtual reality replace TV in 10 years? Will headsets make iPhones obsolete? Will all branded have to make all their content VR to stay relevant? VR is still in its infancy, which means the hyperbolic questions and predictions are here. But here’s the reality: It’s too early to tell. But the lack of certainty doesn’t mean that marketers can ignore VR.

    Melissa Lafsky/ The Content Strategist- 22 readers -