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Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platf ...
Will virtual reality replace TV in 10 years? Will headsets make iPhones obsolete? Will all branded have to make all their content VR to stay relevant? VR is still in its infancy, which means the hyperbolic questions and predictions are here. But here’s the reality: It’s too early to tell. But the lack of certainty doesn’t mean that marketers can ignore VR.
I recently attended the content kickoff for a mid-size company that had just decided to make a big content marketing push. Publishing was new territory, so they’d hired a team, brought me in as a content strategist, and allocated a significant annual budget for content production. On kickoff day, the team gathered in a conference room, eager and excited to build a strategy and ...