melissa mcdonald

  • MWC 2017: Connecting with Consumers on Mobile

    Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers, interacted with several exhibits, and heard multiple presentations on, as MWC puts it, “latest technological developments, next generation services and growth strategies.

    State of Digitalin Mobile- 18 readers -
  • New AI Based Yandex Search Algorithm Palekh

    Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries.

    State of Digitalin SEO- 29 readers -
  • Android Antitrust Cases in the EU and Russia: Updates & Overview

    Android Antitrust Cases in the EU and Russia: Updates & Overview State of Digital readers in the know are already familiar with a number of events relating to antitrust cases against Google for its practices on Android. Since 2013, this topic has drawn our public attention as search advertisers, as mobile app developers, as handset manufacturers, and most importantly, as users.

    State of Digital- 21 readers -
  • Rio 2016: Olympics’ Mobile Year

    I’ve been carrying the Olympics around in my pocket the past few days. I’ve regularly checked Snapchat to see what Serena Williams is up to and among other competitions, I watched women’s soccer live. 2016 is undoubtedly the Olympics’ biggest year for mobile, as opposed to 2012 which was defined as the Olympics’ rise of social media.

    State of Digital- 12 readers -
  • YES: Yandex Expert Summit 2016

    Last week Yandex hosted its first annual Yandex Expert Summit (YES) in Berlin, Germany. The summit brought together Yandex.Direct certified digital advertisers from around the globe to learn from Yandex’s leading team members. This extensive two-day program included useful talks, master classes, training, and networking that focused on new possibilities of effectively using Yandex.

    State of Digitalin Paid Search Display- 23 readers -
  • State of Yandex SEO 2016

    Estimated reading time: 7 minutes, 24 seconds This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm.

    State of Digitalin SEO- 15 readers -
  • A look at CES C Space 2016

    Estimated reading time: 6 minutes, 30 seconds Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered at the Las Vegas Convention center and multiple hotels serving as venues.

    State of Digitalin Social Content- 19 readers -