melissa mcdonald

  • MWC 2017: Connecting with Consumers on Mobile

    Last week in Barcelona over 100,000 people attended the 12th annual Mobile World Congress, otherwise known as MWC. From February 27th to March 2nd, attendees heard from a range of keynote speakers, interacted with several exhibits, and heard multiple presentations on, as MWC puts it, “latest technological developments, next generation services and growth strategies.

    State of Digitalin Mobile- 18 readers -
  • New AI Based Yandex Search Algorithm Palekh

    Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries.

    State of Digitalin SEO- 29 readers -
  • Android Antitrust Cases in the EU and Russia: Updates & Overview

    Android Antitrust Cases in the EU and Russia: Updates & Overview State of Digital readers in the know are already familiar with a number of events relating to antitrust cases against Google for its practices on Android. Since 2013, this topic has drawn our public attention as search advertisers, as mobile app developers, as handset manufacturers, and most importantly, as users.

    State of Digital- 21 readers -
  • Rio 2016: Olympics’ Mobile Year

    I’ve been carrying the Olympics around in my pocket the past few days. I’ve regularly checked Snapchat to see what Serena Williams is up to and among other competitions, I watched women’s soccer live. 2016 is undoubtedly the Olympics’ biggest year for mobile, as opposed to 2012 which was defined as the Olympics’ rise of social media.

    State of Digital- 12 readers -
  • YES: Yandex Expert Summit 2016

    Last week Yandex hosted its first annual Yandex Expert Summit (YES) in Berlin, Germany. The summit brought together Yandex.Direct certified digital advertisers from around the globe to learn from Yandex’s leading team members. This extensive two-day program included useful talks, master classes, training, and networking that focused on new possibilities of effectively using Yandex.

    State of Digitalin Paid Search Display- 23 readers -
  • State of Yandex SEO 2016

    Estimated reading time: 7 minutes, 24 seconds This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm.

    State of Digitalin SEO- 15 readers -
  • A look at CES C Space 2016

    Estimated reading time: 6 minutes, 30 seconds Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered at the Las Vegas Convention center and multiple hotels serving as venues.

    State of Digitalin Social Content- 20 readers -
  • Yandex Announces Mobile-Friendly Marking

    Estimated reading time: 3 minutes, 40 seconds On Friday, Yandex announced that it is marking mobile friendly pages for mobile search. In the coming weeks, users in Russia, Ukraine, Belarus, Kazakhstan, and Turkey will notice a mobile version label next to listings of webpages with mobile design or separate mobile URLs.

    State of Digital- 29 readers -
  • A Guide to Yandex.Direct for Google AdWords Experts

    PPC specialists are accustomed to a few different platforms for running paid search campaigns. Most are AdWords certified users and utilize this expertise as their point of reference when running ads on other systems. It’s challenging to get out of the AdWords mindset, especially when transitioning to unfamiliar foreign search engines.

    State of Digitalin Paid Search Google- 85 readers -
  • Global Marketing Strategy: How Approaches Russia

    For international businesses, selling a product or service in a number of markets offers great opportunities but just as many challenges when it comes to maintaining the brand’s image, managing the company’s operations, and delivering the same options for users regardless of location. Monitoring, targeting, and growing business in a foreign market takes well-researched and e ...

    State of Digitalin Affiliate Paid Search How To's- 24 readers -
  • State of Yandex SEO May 2015: An Interview with Alexander Sadovsky

    Last month, Alexander Sadovsky, head of Yandex natural search, announced the details of the latest changes to the Yandex algorithm with an update nicknamed “Minusinsk.” Minusinsk, named after a Russian city like the rest of the Yandex search algorithm updates, sparked quite the stir in the search world because of the interpretation that the announcement would mean a strong c ...

    State of Digitalin SEO- 12 readers -
  • The No-no’s of Using Online Translators when entering a Foreign Market

    One of the biggest challenges of entering a foreign market is the language barrier. Translating everything from website content to ad copies can be a big task. While some look at this and ultimately decide it’s not something they want to deal with, others face the challenge. The latter group of risk takers then filters into two groups: winners and losers.

    State of Digitalin Paid Search- 12 readers -