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Yandex recently announced its new search algorithm Palekh, which improves how Yandex understands the meaning behind every search query by using its deep neural networks as a ranking factor among others. Ultimately, the new algorithm helps Yandex improve its search results across the board but especially for long-tail search queries.
Android Antitrust Cases in the EU and Russia: Updates & Overview State of Digital readers in the know are already familiar with a number of events relating to antitrust cases against Google for its practices on Android. Since 2013, this topic has drawn our public attention as search advertisers, as mobile app developers, as handset manufacturers, and most importantly, as users.
I’ve been carrying the Olympics around in my pocket the past few days. I’ve regularly checked Snapchat to see what Serena Williams is up to and among other competitions, I watched women’s soccer live. 2016 is undoubtedly the Olympics’ biggest year for mobile, as opposed to 2012 which was defined as the Olympics’ rise of social media.
Last week Yandex hosted its first annual Yandex Expert Summit (YES) in Berlin, Germany. The summit brought together Yandex.Direct certified digital advertisers from around the globe to learn from Yandex’s leading team members. This extensive two-day program included useful talks, master classes, training, and networking that focused on new possibilities of effectively using Yandex.
Estimated reading time: 6 minutes, 27 seconds Whether driven by brick and mortar businesses in new markets or expansion of e-services, it is becoming increasingly common for websites to go global regardless of size. Global expansion presents several challenges when it comes to SEO plans and practices.
Estimated reading time: 7 minutes, 24 seconds This past spring, State of Digital published “State of Yandex SEO May 2015,” following the announcement of Yandex’s Minusinsk algorithm. The blog, an exclusive with Yandex’s head of search projects, Alexander Sadovsky, addressed all of our questions about the algorithm.
Estimated reading time: 6 minutes, 30 seconds Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered at the Las Vegas Convention center and multiple hotels serving as venues.
Estimated reading time: 3 minutes, 40 seconds On Friday, Yandex announced that it is marking mobile friendly pages for mobile search. In the coming weeks, users in Russia, Ukraine, Belarus, Kazakhstan, and Turkey will notice a mobile version label next to listings of webpages with mobile design or separate mobile URLs.
Estimated reading time: 9 minutes, 13 seconds BlaBlaCar is one of Europe’s premiere travel sites connecting passengers who need long distance rides and drivers who have an extra seat in their car. BlaBlaCar, which offers passengers and drivers a connection through its website and mobile app, serves over 20 million members in 19 countries.
PPC specialists are accustomed to a few different platforms for running paid search campaigns. Most are AdWords certified users and utilize this expertise as their point of reference when running ads on other systems. It’s challenging to get out of the AdWords mindset, especially when transitioning to unfamiliar foreign search engines.
Lessons Learned on Local Site Optimization & Increasing Online Conversions at Growing Global 2015 Last week major eCommerce merchants met at the two-day Growing Global conference in Hollywood to learn from several experts on global expansion. Country specific sessions helped merchants get a better sense of local consumers, payment options, and shipment methods to make de ...
For international businesses, selling a product or service in a number of markets offers great opportunities but just as many challenges when it comes to maintaining the brand’s image, managing the company’s operations, and delivering the same options for users regardless of location. Monitoring, targeting, and growing business in a foreign market takes well-researched and e ...
Last month, Alexander Sadovsky, head of Yandex natural search, announced the details of the latest changes to the Yandex algorithm with an update nicknamed “Minusinsk.” Minusinsk, named after a Russian city like the rest of the Yandex search algorithm updates, sparked quite the stir in the search world because of the interpretation that the announcement would mean a strong c ...
One of the biggest challenges of entering a foreign market is the language barrier. Translating everything from website content to ad copies can be a big task. While some look at this and ultimately decide it’s not something they want to deal with, others face the challenge. The latter group of risk takers then filters into two groups: winners and losers.