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Google has finally released its 2016 Travel Trend Report and there are plenty of insightful information that hoteliers can take away from it to improve their own hotel marketing strategy. As we head into 2017, hoteliers need to step up their game in the hotel marketing landscape in order to out compete their competitors.
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem.
Google has always been forward looking and innovative when it comes to helping travelers plan a trip easier and hassle free by implementing platforms like the Trip Planning search feature that was introduced earlier this year. Google has made it much less time consuming and stress free to plan your vacation with their latest Google Trips app.
By now your hotel’s digital marketing strategy should be incorporating social media as one of the main components to driving traffic to your website, raising brand awareness and growing your online presence. Before you decide on allocating a large marketing budget to participate and manage all the social media channels out there, it is imperative that you take the time to resea ...
Much has been written about how a good content marketing strategy is an integral part of your hotel’s digital marketing campaign. In order to reap the benefits of a good content marketing strategy, you must get a grasp on what really matters to travelers who are looking to stay in your area. The purpose of any content on your website is to provide useful and valuable informatio ...
Whether your hotel is already active on social media and are looking for new ways to connect with your audience or are new to social media and want to know the best way to achieve results, there is one fundamental rule that every hotel marketer must follow and that is to establish engagement and build a relationship with your audience.
Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine the success of your website is to ask yourself if your online visitors are actually converting into bookers. Are people engaged on your site and finding what they need to decide whether to book with your hotel or the hotel across the street? To get a ...
By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel’s website is one of the most cost effective way to drive a steady flow of traffic and encourage direct bookings. One of the challenges that many hotels face, is the inability to effectively drive qualified traffic to their blog.
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story. Redesigning your website with new, high quality photography and graphics is only one part of the equation to converting lookers into bookers. The other major part of the equation is creating your hotel’s story that will giv ...
Do you remember Mobilegeddon, Google’s major mobile algorithm update last year? Well, be prepared for another mobile-friendliness algorithm update that Google will be rolling out in May, which again will penalize non-mobile friendly sites even more than ever before. Just when you had thought your mobile marketing strategy was in place, Google will soon be coming out with the mo ...
For many hoteliers, analyzing the data on Google Analytics can seem very intimidating especially with the many different reports that are readily available on its platform. At first glance, it can seem like a daunting task to analyze all the graphs, pie charts and numbers, however, when you learn to familiarize yourself with the ‘key’ metrics on Google Analytics, you will make ...
Every hotel has their own unique story to tell, therefore hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers. Before devising your hotel’s story, it is important to develop a content marketing strategy that will resonate with your target audience.
Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch is Trip Planning Search Display. This feature allows users to plan a trip in a step-by-step sequence from flight, hotel lodging, and destinations. This feature is accessible on mobile and tablet.
For many hoteliers, analyzing data on Google Analytics can seem like a very daunting task. However, once you understand the fundamentals of what each key performance indicator (KPI) represents and what it measures, then analyzing and reporting this data becomes much easier. What many hotel marketers are not aware of is how useful Google Analytics can be in analyzing social media activity.
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions that will ultimately increase your hotel’s top-line revenue. 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Hoteliers need to be prepared for the digital marketing trends of 2016 in order to stay relevant and be a strong contender within the online marketing world. As we look back on 2015, there continues to be big contenders dominating the search landscape including the big OTA giants like Expedia and Booking.
Google has recently rolled out a new and simple Google + layout. In order to see the new changes, you will need to opt in to the latest version when you sign into your hotel’s Google + page. This Google + redesign emphasizes the Communities and Collections features. You will notice that these two features are at the center of everything that Google + has to offer.
In the hospitality industry today, consumers have grown to expect a more personalized and custom-tailored experience from hotels. With the many advancements in technology introduced into the hotel industry, consumers are having higher expectations in the level of customer service and hospitality they receive as a guest.
It should come as no surprise that an effective SEO presence is highly based on your hotel’s social media activity. An active social media presence is key to naturally gaining relevant links that will ultimately drive quality traffic to your site and increase conversions. Without an effective social media strategy, your SEO efforts will fail to yield any meaningful results.
As the hotel industry continues to be more competitive and OTAs strive for Google real estate dominance, hoteliers are finding it more difficult to differentiate themselves from the competition and drive direct bookings. With the emergence of new technologies and creative marketing strategies, independent hotels are able to not only compete head-to-head with OTAs but also attra ...