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The UK’s longest-ever reigning monarch (64 years in office and counting), Queen Elizabeth II, exerts an extraordinary amount of influence over Britain and the rest of the world. In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and home style from the Queen and the rest of Britain’s royal family.
In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza emoji at the brand. And while many were quick to label the concept as — quite frankly — idiotic, the brand’s announcement was, in fact, an early harbinger of an industry-wide reckoning looming on the horizon.
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level of knowledge of the mechanics of hitting, a solid bat, a helmet, some batting gloves, ...
Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks attacked the ancient city of Troy, only to discover that the walls were so strong that the only hope for victory was to lay siege to the city and starve the inhabitants out.
The amount of data available to us as marketers in 2016 is, quite frankly, staggering. It comes as no surprise that the industry’s biggest media sellers are rounding out their solutions by adding data management platforms (DMPs) to their marketing stacks. The list of players creating their own unique ecosystems continues to expand.