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Man I’m so freakin’ excited!!! On July 1st, 2015 I will be joining Unbounce in Vancouver as Senior Conversion Optimizer. This is one of the most epic things that has ever happened to me! I’ll give you the story in this post. But be warned – this one is highly personal and sentimental. Read at your own risk… The story of the little Danish cowboy who became a CRO (Sentimental ...
A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business. In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B testing mistakes so y ...
Today I’m speaking at Unbounce.com’s very first Call-to-Action Conference in Vancouver. The funny thing is that exactly two years ago in September 2012, I wrote my first guest post for Unbounce’s blog. So I thought it would be fitting to do a compilation of all the guest posts I’ve written for them. So here you go – 17 articles I’ve had the pleasure writing for Unbounce.
Preparation is the key to success. Before you take a swing, better sharpen that ax. Image source. PSST! Michael Aagaard will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out! A few weeks ago, I did a keynote at a conference in Copenhagen where I talked about the 10 biggest A/B testing mistakes I’ve made in my career.
Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings.
Let’s face it – filling out forms sucks. Nobody enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversion you are likely to get. Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%.
Let’s face it – filling out forms sucks. Nobody really enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversions you are likely to get. Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%.
Let’s face it – filling out forms sucks. Nobody really enjoys it. But many people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversion you are likely to get. Here’s a case study where simplifying a 3-step lead gen form increased leads by 91.06%.
“I’ll have what she’s having” won’t get you too far without A/B testing. In my last post I talked about 3 landing page optimization mistakes I’ve made that other people should avoid. One point in particular sparked quite a bit of interest, so I decided to dedicate a whole post to expanding on it.
Image source. Making mistakes and learning from them is an essential part of mastering the art of landing page optimization. I’ve found that out the hard way. The good news is that there’s no reason you have to make the same mistakes that I did. In this post, I’ll let you in on 3 basic landing page optimization mistakes that have cost me a lot of conversions.
I’d like to give a personal shout-out to every single person who visited ContentVerve.com in 2013. Thank you for your time and interest – it means a lot to me! If you’re here for the first time, this rundown of the 5 most popular posts of 2013 is an excellent introduction to what ContentVerve.com is all about.
I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries. In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions. If you want to become a better conversion copywriter in 2014 this one is for you! 1.
Guest Post by Dave Gowans of Conversion Factory. Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper.
You don’t necessarily need to make radical changes in order to in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions. Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by 18.59%.
Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience. In this article we’ll go over 10 actionable tips that will help you deliver a killer performance at your next presentation. 1.
Testimonials can be an effective tool for overcoming friction. However, there are several factors you need to consider if you want the full impact of your testimonials. Placement is one of them. Here’s an interesting little case study where changing the placement of reader testimonials on an ebook landing page increased downloads by 64.
Hi Marketer – Let’s find out how good your marketing intuition is! I’m going to show you two different variations of a landing page that I recently tested. One variation outperformed the other significantly in an A/B test. Can you guess which variant did best in the test? Post a comment with your best guesstimate.
Want a better sign-up form that captures more leads and emails? If so, your in luck! I’m offering you the opportunity to get your sign-up form optimized free of charge. Keep reading to find out how. A little background information on sign-up form optimization If you read ContentVerve.com on a regular basis, you know that I’ve done quite a lot of optimization and testing on va ...
Should I optimize for conversion or rankings? How do I ensure good readability? What copy is most important to focus on? How do I know if I’m doing it right? Fixing your website copy can be a daunting task – especially if you don’t know where or how to start! But have no fear, this article is packed with inspiration and tips that will get you off to a flying start! 1.
Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. The main lesson I’ve learned from all this research is that your copy has direct and measurable impact on conversion. For this article, I’ve picked out 8 very simple case studies for you, where minor copy changes resulted in significant conversion lifts.