michael bak

  • Find Success By Putting Your Digital Advertising to the A/B Test

    Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity.

    TopRank®- 19 readers -
  • PPC + SEO = A Winning Team for Search Marketing Success

    A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision to full spectrum search.

    TopRank®in SEO- 26 readers -