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Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity.
A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision to full spectrum search.
Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online advertising into digital marketing programs with a focus on out messaging, out strategizing and out bidding our client’s competitors.