michael becker

  • Why Email Is Essential to Your New Omnichannel Marketing Strategy

    Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID.

    Jeffbullas's Blogin EMail- 29 readers -
  • 45 Ways to Create Better Customer Experiences With Emotion

    Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company.

    Jeffbullas's Blog- 36 readers -