Michael Boland

  • Local’s Next Battleground: In-Car Media

    I’ve always considered Uber to be a wild card in local advertising. It knows where you’re going and where you’ve been, which has bred speculation about delivering local ads. And your buying intent is arguably heightened when Ubering about town. But I’ve been skeptical about Uber actually delivering ads.

    Michael Boland/ Street Fight- 10 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks” coupon scenario.

    Michael Boland/ Street Fight- 10 readers -
  • How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

    Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read: headset).

    Michael Boland/ Street Fightin How To's- 12 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info), to finding a restaurant (ratings &am ...

    Michael Boland/ Street Fight- 13 readers -
  • Pokémon Go and Local: Why Now?

    It seems like we’ve reached peak Pokémon Go. The phenomenon will likely escalate then eventually flame out, but for now it’s the most downloaded iOS game in history and has eclipsed Twitter, Pandora and Netflix in active usage. Beyond thousands of headlines and millions of hazard-prone players roaming the streets like zombies, what does it all mean for local commerce? The ga ...

    Michael Boland/ Street Fight- 14 readers -
  • The Physical World Is Eating the Web

    I’ve always been a big fan of Marc Andreessen, and particularly his mantra that software is eating the world. We’re now seeing that play out in local commerce in lots of ways. The framework could even be flipped: The world is eating software. The subject of innovation is increasingly atoms instead of bits. IoT blends the two, as do beacons.

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