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Voice search continues to show signs of being a formidable modality for finding things, including local things. 20 percent of mobile searches are voice according to Google, and speech-to-text processing and AI are getting better by the day. Google Assistant is now at 95 percent accuracy. Like visual search (a different column), Google is putting lots of muscle behind voice i ...
Is the Camera the ‘New Search Box’ for Local Discovery? October 6, 2017 by Michael Boland Leave a Comment Filed Under: Road Map This post is an excerpt from an upcoming Street Fight white paper. Entitled “Local’s Visual Future: The Rise of AR and Visual Search,” it examines how trends in visual technologies are manifesting in local commerce.
As Virtual Reality (VR) expands and contracts, it’s starting to overlap with local commerce in a sort of Venn diagram. That’s even truer of augmented reality (AR), but that’s a separate topic. One small signal is the ink VR has received here on Street Fight from columnists like Tom Grubisich and myself.
There are lots of ways that augmented reality (AR) is a natural fit for local commerce. We and others have examined it closely. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips? One place these signals were frustratingly absent was Apple’s iPhoneX ...
Early television ads often showed a solitary individual reading a script for Ovaltine or Lucky Strike (or insert 1940’s quintessence). The reason: that’s the way it was done in radio. It took a while for TV ads to grow into their own skin. This is the dreaded “habit creep” that saddles emerging mediums.
The world has reined back its excitement over augmented reality (AR)… or at least its realistic timing to consumer ubiquity. It will be revolutionary — especially for local — but the fully realized vision (smart glasses) is more of a 2022 thing than a 2018 one. This has to do with size, cost and most of all, style. But there are a few caveats to that sobering claim.
Walking the Streets of New York — the embodiment of SMB density — I was recently reminded of local’s next primary battleground: The SMB Operating System (SMB OS). The idea is that local’s true opportunity isn’t SMB advertising, but all business functions. This isn’t a new concept, though it’s now emerging and crystallizing in new ways.
I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service (VPS).
Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. That’s been beacons’ battle cry for years, though I’ve been skeptical due to their implementation and opt-in friction. The latest move comes from Google, with an approach that could leapfrog beacons by using the posit ...
I’ve been obnoxiously bullish on native-social advertising over the past few years, including its potential to erode traditional display ads. Its growth will follow the trajectory of its supporting tech (mobile broadband, bigger screens, camera optics), as well as millennial affinities. But another factor has emerged — where I’m also bullish — to boost that potential even fu ...
Mobile payments continue to be equally opportune and elusive. I continue to stand by my 2014 assertion: the potential benefits for businesses are huge, but I’m skeptical that mainstream consumers will alter their entrenched habits when they still don’t see cash or credit cards as a pain point. When I say mobile payments, I don’t mean Venmo or Amazon transactions on your phone.
Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected native-social to be the most oppo ...
In the annals of tech, we’ve endured the browser wars, the OS wars, and of course the standards battle between VHS and Betamax. Now the latest battle is upon us: the personal assistant app wars. This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). And the winner will sway the next era of local commerce.
I’ve always considered Uber to be a wild card in local advertising. It knows where you’re going and where you’ve been, which has bred speculation about delivering local ads. And your buying intent is arguably heightened when Ubering about town. But I’ve been skeptical about Uber actually delivering ads.
Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks” coupon scenario.
One thing that’s always defined Apple is a knack for shaping computing’s future. But lately, it’s been characterized more as the company that’s sitting back and watching others define tech’s next transformation: virtual reality and augmented reality. As discussed in past columns, I believe VR will come first but AR will be bigger.
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read: headset).
As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info), to finding a restaurant (ratings &am ...
It seems like we’ve reached peak Pokémon Go. The phenomenon will likely escalate then eventually flame out, but for now it’s the most downloaded iOS game in history and has eclipsed Twitter, Pandora and Netflix in active usage. Beyond thousands of headlines and millions of hazard-prone players roaming the streets like zombies, what does it all mean for local commerce? The ga ...