Michael Boland

  • How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

    Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read: headset).

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  • Why Augmented Reality Will Eventually Take Over Local

    As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info), to finding a restaurant (ratings &am ...

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  • Pokémon Go and Local: Why Now?

    It seems like we’ve reached peak Pokémon Go. The phenomenon will likely escalate then eventually flame out, but for now it’s the most downloaded iOS game in history and has eclipsed Twitter, Pandora and Netflix in active usage. Beyond thousands of headlines and millions of hazard-prone players roaming the streets like zombies, what does it all mean for local commerce? The ga ...

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  • The Physical World Is Eating the Web

    I’ve always been a big fan of Marc Andreessen, and particularly his mantra that software is eating the world. We’re now seeing that play out in local commerce in lots of ways. The framework could even be flipped: The world is eating software. The subject of innovation is increasingly atoms instead of bits. IoT blends the two, as do beacons.

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  • The Uberification of the “1099 Economy”

    A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy. This stems from On Demand Local Services (ODLS). The focus of a recent column, this is the exploding and well-funded sector of apps that let you summo ...

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